VC-Backed Kinetic Social Hires Schiano as EVP of Marketing

Kinetic Social said Thursday that it has named Michelle Schiano as executive vice president of marketing. Previously, Schiano served as vice president of marketing for Eye Corp., an out-of-home media company. Based in New York City, Kinetic Social, which is backed by BlueChip Venture Partners and Gibraltar Business Capital, is a provider of social data and marketing technology.


NEW YORK, Aug. 1, 2013 /PRNewswire/ — Kinetic Social (, a growing social media advertising technology company serving Fortune 500 brands and agencies, announced today that it has hired Michelle Schiano as EVP, Marketing. Kinetic serves the high growth segment of the social media advertising market with premium targeted social marketing management and optimization.
“We’ve kept a relatively low-profile over the past year as we focused on our fundraising and product and business development initiatives,” said Don Mathis, Kinetic Social CEO. “But now that we have our initial round of funding in place, it is an opportune time to bring in a seasoned marketing professional to further develop our distinct marketplace identity. We love Michelle’s energy and eclectic background in B-to-B as it brings a fresh perspective to our organization.”
Schiano was previously Vice President of Marketing for global Out-of-Home media company, Eye Corp where she helped to launch the largest mobile-enabled shopping mall ad network. She also served at Nielsen Business Media as Marketing Director for the Travel & Performance Group of B-to-B publications. Prior to that, she was instrumental in building up the conferences division and doubling marketing revenues at Advertising Age. Schiano began her career in the marketing department of the National Football League. She majored in Literature and the Humanities at Boston College and has an MBA in Marketing and Management from NYU’s Stern School of Business.
“I’m extremely excited to be joining the team at Kinetic,” said Schiano. “Social media is one of the biggest opportunities and challenges for all brand marketers and I’m impressed with the technology and the go-to-market savvy of this team – not to mention they’re just a lovely, smart group of people. I look forward to bringing my skills and experience to bear to take Kinetic to the next level, defining our unique place in this fast-paced playing field.”
In addition to the expansion of the company’s marketing efforts, the recently completed $8 million Series A round will also support significant data-mining innovations for audience targeting, advanced reporting and analytics within Kinetic’s self-managed client ad platform, due for release in late Q3. The equity financing was provided by NY- and Cincinnati-based BlueChip Venture Partners (BCVP), and the venture debt financing was provided by Chicago-based Gibraltar Business Capital.
About Kinetic Social:
Kinetic is a social data and marketing technology company. Our core mission is to make sense of the world’s ‘social signal’. We analyze social context data, aggregated from a wide universe of digital sources, enabling breakaway insights and predictive modeling to yield the most effective full-funnel marketing solutions for our clients. Our patent-pending statistical optimization engine provides a unique and scalable approach to social marketing and cross-platform effectiveness. Kinetic integrates marketing programs across social media networks and beyond. Learn more: @KineticSocial