VC-backed MaxPoint Interactive sets IPO pricing terms

According to an amended SEC filing. MaxPoint Interactive has priced its IPO of 6.5 million shares between $10.50 and $12.50 a share. The company plans on listing the stock on the NYSE under the ticker symbol “MXPT.” Goldman Sachs, Deutsche Bank Securities and Pacific Crest Securities are serving as lead underwriters. MaxPoint Interactive is a digital advertising company that helps brands increase in-store sales. It is backed by Madrona Venture Group and Trinity Ventures.