VC-backed Smartling names new CRO and VP of talent

Smartling has named David Fitzgerald as chief revenue officer and Melissa Meredith as vice president of talent. Previously, Fitzgerald worked at Brainshark where he served as executive vice president of marketing, sales & services while Meredith was at Creating People Advantage where she worked as chief strategy officer. Based in New York City, Smartling is a provider of cloud-based translation software solutions. It is backed by Tenaya Capital, First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock and Harmony Partners.


NEW YORK, NY–(Marketwired – Nov 11, 2013) – Smartling (, the cloud-based enterprise translation software company, today announced two key additions to the executive management team: David Fitzgerald, Chief Revenue Officer (CRO) and Melissa Meredith, Vice President of Talent.
The CRO role was created to grow existing and develop new revenue streams, as more companies are looking to reach a global audience and need enterprise-grade SaaS translation and localization software. The VP Talent role will focus on developing people strategies that create market advantage and building a culture in which people can thrive.
“While some businesses slow down in Q4, we’re ramping up the executive team and getting ready for a hyper-growth year in 2014,” said Jack Welde, Founder & CEO, Smartling, Inc. “The global middle class is rapidly growing in emerging countries, and our goal is to give them all a native language experience.”
David Fitzgerald, a veteran software industry leader, comes from Brainshark, the leading sales enablement platform provider, where he was Executive Vice President of Marketing, Sales & Services and consistently drove 25% revenue growth, compounded over seven years. Prior to Brainshark, he was President & COO at Eyeretel, Inc, a software provider to call centers, and SVP of Sales Exchange Applications, a marketing automation solution. While at Exchange Applications, he participated in a very successful IPO. He brings proven expertise in driving and managing revenue through periods of rapid growth, operational excellence and software industry sales to his role as CRO.
“Smartling is igniting a technological revolution in the language services space; one that we’ve seen change the way business processes are done like ERP and CRM,” said Fitzgerald, CRO, Smartling. “The tipping point for cloud-based translation and localization software is on the horizon, and I’m excited to join the company at this pivotal time.”
Melissa Meredith, a Human Resources executive, joins Smartling from Creating People Advantage, where she served as Chief Strategy Officer. Her expertise relates to organizational health, and the ability to tap into the collective ingenuity and know-how of employees. She specializes in technology and software companies going through major growth transitions. She has held senior human resources positions at Fortune 500 companies as well as high growth startups where she built people operations that enabled both domestic and international expansion.
“Smartling is creating an environment that enables extraordinary people to come together to do what they do best,” said Melissa Meredith, Vice President of Talent, Smartling. “By removing barriers and nurturing an entrepreneurial spirit in our cultural DNA, we’re creating space for great things to happen.”
Smartling closed a $24 million series C round last month to accelerate growth, invest in the development and delivery of new products and services, and expand global operations. Currently, hundreds of companies across a diverse set of industries rely on Smartling Translation Management Platform to power their translation and localization, including SurveyMonkey, Spotify, Twilio, Shutterstock, Foursquare, Path, Vimeo, Nokia, Uber, GoPro, and Stella & Dot.
The Smartling Translation Management Platform offers real-time visibility into and control over the many aspects of a translation project in one easy-to-use, collaborative, cloud-based service that quickly converts and manages multilingual business content.
By putting the entire translation process in the cloud, Smartling exponentially improves accuracy and speed. Smartling is enterprise-ready with HIPAA, PCI Level 1 and SOC 2 certifications, and meets the rigorous requirements of the largest consumer web and mobile companies, as well as the Fortune 500 and Global 2000.
About Smartling
Smartling, Inc. simplifies and accelerates translation and localization for companies reaching a global market. With the first cloud-based enterprise platform for translation management, Smartling helps companies quickly translate and deploy their websites and dynamic web applications, mobile applications, and business documents across the entire corporate digital infrastructure.
Named “Most Innovative Startup” at Dow Jones/Wall Street Journal’s 2011 FASTech 50, Smartling is shaking up the outdated translation and localization industry with the first platform designed to manage the entire translation, localization and delivery process via a scalable SaaS model. Brands who rely on Smartling to launch and manage localized multilingual websites and applications include Spotify, SurveyMonkey, Foursquare, Path, Vimeo, Kodak, HotelTonight, Uber, GoPro, and more. The Smartling platform currently serves billions of page views per month in 100 languages across the globe.
Founded in 2009 and headquartered in New York City, Smartling is privately held and backed by leading venture capital firms, including Tenaya Capital, First Round Capital, IDG Ventures, U.S. Venture Partners, Venrock, Harmony Partners and several prominent angel investors.