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VC-backed SmartZip hires CFO

Pleasanton, California-based SmartZip Analytics, a provider of predictive marketing solutions for real estate and related industries, has appointed Scott Baumgartner as its chief financial officer. Previously, he worked at Accela where he served as vice president of finance. SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital and ORIX Growth Capital.


PLEASANTON, Calif., Jan. 18, 2017 /PRNewswire/ — SmartZip Analytics, Inc. (, the leader in predictive marketing technology for real estate and related industries, announced today that Scott Baumgartner, a seasoned financial and accounting executive, has joined the company as its first Chief Financial Officer. Baumgartner boasts more than 20 years of experience in financial management and leadership of public and private technology companies.

“We are thrilled to welcome Scott, a financial leader with a proven track record, to the SmartZip team,” said SmartZip CEO and president Avi Gupta. “From our initial discussions, I knew he was the right candidate to make an immediate impact on our growth and success, while remaining laser-focused on SmartZip’s long-term plan to expand the company and dominate the predictive analytics field.”

At SmartZip, Baumgartner will lead the company’s growing financial and accounting teams, in addition to spearheading investor relations for the company.

“I’ve worked in software and technology for more than 20 years and I’ve never been as excited about the future of technology as I am after joining the SmartZip team,” said Baumgartner. “SmartZip has combined state-of-the-art predictive analytics with cutting-edge marketing automation and a CRM platform that is leading the way in revolutionizing the real estate industry. I’m proud to be part of the team as SmartZip continues to expand its current offerings and pursue opportunities in new verticals.”

A long-time financial leader in the technology space, Baumgartner’s career history includes a 14-year stint at CallidusCloud, a sales and marketing automation company in the Bay Area. During his tenure at CallidusCloud, the company went public and transitioned to a software as a service (SaaS) revenue model. Most recently, Baumgartner was the Vice President of Finance at Accela, an enterprise SaaS solution for governments. He started his finance career at KPMG and has also held leadership roles at Read-Rite Corp and Merant Software.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate, lending and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top home seller prospects accurately, engage them through targeted online and offline marketing campaigns, and help close more business with smart nurturing and prospecting tools. In addition, leading national real estate companies, including,, HomeSnap,, and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures, Crest Capital, Javelin Venture Partners, Cue Ball Capital and ORIX Growth Capital, and is headquartered in Pleasanton, CA.