Return to search

VC-Backed Tapjoy Names Jones VP of Sales

San Francisco-based mobile advertising startup Tapjoy has named Jim Jones as vice president and general manager of sales. Jones served most recently as America’s Regional Vice President at Yahoo Inc. Earlier in his career, Jones was the regional vice president of west coast sales for CNET Networks. Tapjoy is backed by investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures.

As it continues to round out its management team and key executive staff, Tapjoy, Inc. (, a leading independent mobile advertising network, announced today the addition of Jim Jones as Vice President and General Manager of Sales. Jones joins other recent hires including Chief Marketing Officer Peter Dille, Chief Financial Officer Al Wood, and Vice President and General Manager, Asia-Pacific, Larry Berkin.

With more than 20 years of sales and business development experience in the media, technology and mobile arenas, Jones brings to Tapjoy strong connections within the advertising and agency world and an exceptional reputation for driving strategic, high-value partnerships. Jones will be responsible for running advertising and ad operations for Tapjoy, enabling brands to leverage Tapjoy’s innovative mobile advertising solutions to reach their target audience and create meaningful mobile experiences.

“Tapjoy has an excellent reputation as a pioneer in mobile advertising, and the company is uniquely positioned to provide brand advertisers with the ad products and solutions they need to capitalize on the growing mobile tsunami,” said Jones. “I am thrilled to be joining such an innovative and high energy team, and I look forward to contributing to our success in this fast-moving market.”

Jones joins Tapjoy having served most recently as America’s Regional Vice President at Yahoo!, where he was responsible for managing and growing revenue with the Top 100 Global Ad Age accounts. Jones developed and initiated the global representation model for Yahoo! and helped scale the business unit’s revenue from $200 Million to $350 Million.

“Tapjoy is quickly becoming known as the go-to source to help brands connect with the vast and highly engaged mobile audience worldwide, and as we continue to build out our ad sales team and create lasting relationships with brands and their agencies, Jim is the perfect person to oversee our growth,” said Mihir Shah, President and CEO of Tapjoy. “Jim’s extensive industry connections and his previous success managing large teams will serve us well as we continue to help leading brands succeed in the evolving world of mobile advertising.”

Prior to Yahoo!, Jones was the Regional Vice President of West Coast Sales for CNET Networks, a leading source of technology and consumer electronics news and information. At CNET Networks, Jones led the West Coast Sales and Account Management team and helped develop, train and mentor a team of 45 people. He also served as the Southwest Region Sales Director for Ziff-Davis Publishing, where he was responsible for top tier accounts such as Toshiba, Gateway, Intuit and other leading technology brands.

About Tapjoy

Tapjoy is the success engine for mobile application distribution, engagement and revenue. The company’s turnkey in-app advertising platform helps developers acquire cost-effective, high-value new users, drive engagement within their applications, and create incremental income by providing an ad-funded payment method. The Tapjoy ad marketplace spans over 10,000 applications and 280 million global consumers on iOS, Android and emerging mobile platforms. Tapjoy is backed by top-tier investors including J.P.Morgan Asset Management, Rho Ventures, North Bridge Venture Partners, InterWest Partners and D.E. Shaw Ventures. Headquartered in San Francisco, the company also has offices in New York, London and Tokyo.