According to the Wall Street Journal, Zulily has raised its IPO of 11.5 million shares at a higher price. The publication reports the company has increased its stock’s price from $16-$18 a share to $18-$20 per share. The stock will trade on the NASDAQ under the ticker symbol “ZU.” Goldman Sachs, BoA Merrill Lynch and Citigroup are acting as lead underwriters. Based in Seattle, Zulily is an ecommerce site that targets moms and their children. It is backed by Maveron, August Capital, Trinity Ventures, Meritech Capital Partners and Andreessen Horowitz.