Norwest’s Lisa Wu on why vitamin maker Ritual is a clear deal

VC Vitamins Norwest
Photo of Ritual's Essential daily vitamins for women in clear bottles. Photo courtesy of the company.
Katerina Schneider, founder and chief executive of vitamin maker Ritual, set out to make the perfect daily vitamin for women when she launched the company in 2015. But Ritual — which in early August announced a $10.5 million Series A round ...

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