Vertex Capital Management has acquired skin care products maker Cosmedicine. No financial terms were disclosed. Cosmedicine will change its name to Costru Company LLC
Cosmedicine announced today their relaunch under new ownership, Vertex Capital and corporate name, Costru Company, LLC.
Vertex Chief Operating Officer Larry Nusbaum, an accomplished consumer products executive, has been tapped to rebuild this registered OTC and clinically tested high end brand.
“We see tremendous upside in the coming months for this recognized brand,” states Nusbaum, adding, “We will tailor our proven techniques for successful corporate turnarounds to overcome Cosmedicine’s previous losses by providing a greater focus, bringing the overhead under control, providing better gross margins and increasing distribution.
“We will utilize our direct marketing approach, producing a thirty minute cutting-edge infomercial and short form direct-to-consumer television commercials to increase revenue and build brand awareness, as well as create a continuity and loyalty program designed to support the longevity of the entire product line in retail.”
A well-known celebrity is currently being contracted to serve as spokesperson, with plans to have a commercial on-air for testing in-spot markets nationally by December 2009.
“Our proprietary formulas and technology have been clinically tested and documented as superior to the existing acne and anti-aging category leaders,” Nusbaum explains. “Our marketing campaign will emphasize the features and benefits of our unique brand, clearly illustrating how favorably we compare with other well known products in this category. I am personally energized to tackle this turnaround.”
The core-product lines have been meticulously developed, elegantly packaged and are already distributed in the leading upscale chains such as Sephora, Ulta, Nordstrom’s, and Macy’s.
ABOUT VERTEX: Founded in 2008, Vertex Capital Management LLC (“Vertex”) is a NYC based private equity group. A premier equity investment group focused on making control investments in distressed private companies. Companies currently owned by Vertex also include Ronco Acquisition Corp., Small World, Naturade LLC, and Fitz & Floyd.