Verto Welcomes Bassi, of Yum!

Verto Partners has lured Pete Bassi, former president and chairman of YUM! Restaurants International, to join the Dallas-based firm as a managing director and partner. Under Bassi’s leadership, Yum opened new locations in multiple new countries. He also currently serves on the Board of Directors for BJ’s Restaurants Inc. and Potbelly’s.

PRESS RELEASE:

Verto Partners welcomes Pete Bassi, former Chairman and President of YUM! International
Rising corporate performance improvement firm further strengthens food sector expertise with addition of globally credentialed industry executive

Dallas, Texas – June 13, 2011 – Verto Partners, LLC, is proud to announce the addition of highly accomplished food industry leader, Pete Bassi, to its team. Pete has joined the firm as a Managing Director and Partner. Pete was the Chairman and President of Yum Restaurants International (YRI), overseeing all activities associated with the International Restaurant Division of Yum, including more than 12,000 KFC (which leads McDonalds in Korea, China, Thailand, Malaysia), Pizza Hut and Taco Bell restaurants distributed across over 100 countries. Under Pete’s leadership, Yum opened more than 1,100 new units annually with system sales of approximately $10 billion.

Pete held other senior executive positions at YRI, including Executive Vice President and CFO. He was also CFO of Taco Bell, where he personally negotiated several key acquisitions as Pepsico was fostering a restaurant diversification strategy. Under his tenure, Taco Bell emerged from a position as a niche Mexican food player to become a powerful chain with global growth fueled by leading the transformation of the industry with value initiatives. Pete also held a number of officer positions at Frito-Lay and Pizza Hut, as well as numerous planning roles at Pepsi-Cola U.S. and Pepsi-Cola International.

Pete currently serves on the Board of Directors for BJ’s Restaurants Inc. and Potbelly’s. He was previously on the Board of Directors of The Pep Boys and El Pollo Loco. He received his BS in Mathematics and MBA in Finance from the University of Rhode Island.

The Verto team brings powerful corporate performance improvement capabilities in the food industry ranging across domestic and global brands, production, distribution, retail, food services, and franchising.

To learn more visit http://www.verto-partners.com.

About Verto Partners, LLC
Verto Partners include Fortune 500 CEOs, “Big Four” partners, and McKinsey, Bain, Booz and BCG alumni. With noteworthy track records in general management, strategy, operations, marketing, consulting, and finance, Verto Partners offer deep expertise in resolving complex business challenges. We understand the need to assist our clients with closing the gap that exists between traditional management consulting and successful strategic implementation. Our clients recognize the value of our approach that yields rapid, value-added business transformations and measurable results.