Healthgrades, a Vestar Capital Partners portfolio company, said Jan. 8 that it acquired Influence Health. Financial terms weren’t announced. Influence Health, of Birmingham, Alabama, provides patient engagement software and health marketing analytics, according to PitchBook. Influence Health investors include Silver Lake Sumeru and Essex Woodlands.
San Francisco, CA (Jan. 8, 2019) – Healthgrades, the leading online resource for information about physicians and hospitals, announced it has acquired Influence Health at the 37th Annual J.P. Morgan Healthcare Conference today. The acquisition will enhance Healthgrades’ ability to deliver the most comprehensive suite of digital services to its combined installed base of health system clients representing over 1,500 hospitals, expanding Healthgrades’ offerings in web services, listings and reputation management. In addition, the acquisition will expand Healthgrades’ position as the largest CRM provider in the healthcare market and extend the company’s ability to create comprehensive web experiences that are fully integrated into Healthgrades’ CRM platform.
“As healthcare consumerism has dramatically changed the way health systems engage and build long-term relationships with consumers, Healthgrades has worked to build a platform that allows our partners to employ data-driven, digital-first strategies so that they can connect with patients along their care journey,” said Rob Draughon, CEO, Healthgrades. “With the addition of Influence Health’s core competencies and expertise, Healthgrades’ platform will better deliver marketing strategies that empower health systems to more effectively connect with consumers.”
“Influence Health’s web, social and search optimization solutions have experienced tremendous growth as provider organizations are seeking to employ an omni-channel strategy for conversion, education, and brand awareness using their owned web presence. We are excited to become a part of Healthgrades so that we can continue to help our clients create compelling, integrated digital experiences on hospital websites and navigate the increasingly complex search ecosystem,” said Rupen Patel, CEO, Influence Health who will become Chief Strategy Officer, Healthgrades, with a focus on new markets.
Late last year, Healthgrades introduced its next generation CRM platform, powered by our proprietary data -driven algorithms.
Learn more about how health systems partner with Healthgrades.
Healthgrades is a Vestar Capital Partners portfolio company.
Healthgrades is dedicated to empowering stronger and more meaningful connections between patients and their healthcare providers. At www.healthgrades.com, we help millions of consumers a month to find and schedule appointments with their provider of choice. With our scheduling solutions and advanced analytics applications, we help our health system clients representing over 1,500 hospitals across the country to cultivate new patient relationships, improve patient access, and build customer loyalty. At Healthgrades, better health gets a head start.