Vestcom International Inc., a Little Rock, Ark.-based provider of shelf-edge marketing solutions to retailers and brand manufacturers, has acquired ELT Inc., a provider of in-store communications solutions. No financial terms were disclosed. Vestcom is a portfolio company of Lake Capital and Stephens Group.
Vestcom International, Inc., the leading provider of data-driven shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, today announced the acquisition of Oklahoma-based ELT, Inc., an innovative in-store communications company that supplies shelf labels and signs for a broad base of retail and industrial uses. Terms of the transaction were not disclosed.
Combining the two companies makes it possible for Vestcom to expand its reach and presence throughout the retail community with an even wider choice of materials and faster turnaround times for the innovative shelf-edge communications and specialized marketing services the company delivers. ELT, Inc., founded in 1981, is recognized for its label production, using leading-edge print technology in a proprietary system to produce ready-to-use customized labels and signs. Vestcom’s focus on effective in-store marketing will be enhanced with the addition of these production capabilities.
“With this acquisition, we are bringing together resources that make it possible to offer retailers a broader portfolio of solutions for efficient execution of their shelf-edge communications, plus more effective ways of marketing to today’s shopper,” said Steve Bardwell, Chairman and C.E.O. of Vestcom. “ELT’s history of quality products and services combined with their new innovations in print technologies fit well with Vestcom’s overall strategy to offer customized in-store marketing programs that ultimately help bring value and innovation to our retailers, their brand partners, and the shopper. We look forward to how this acquisition will benefit our valued clients.”
“We are excited about joining the Vestcom family and their culture of innovation and in-store execution excellence. Together we believe we bring new solutions that offer real value to our industry leading clients and support their unique business goals,” said Tim Wright, Chairman and C.E.O. of ELT, Inc.
Little Rock, Arkansas-based Vestcom is the leading provider of data-driven shelf-edge communications and specialized marketing services for the retail industry—delivering proven results and influencing behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than 100 million price/promotion updates per week through its ten production facilities located across the United States. Vestcom’s services benefit retail clients by reducing store operations expenses, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information about Vestcom visit www.vestcom.com.