Vista Equity invests in Vivid Seats

Vista Equity Partners has invested in Vivid Seats Ltd. Financial terms weren’t announced. Chicago-based Vivid Seats is a secondary ticket marketplace for live sports, concerts and theater events. William Blair served as financial advisor to Vivid Seats. RBC Capital Markets served as financial advisor to Vista Equity Partners.


CHICAGO–(BUSINESS WIRE)–Vivid Seats Ltd., the largest independent full-service secondary ticket marketplace for live sports, concerts and theater events, today announced a strategic partnership with Vista Equity Partners, a leading private equity firm with focused investments in software, data and technology-enabled businesses. The investment will enable Vivid Seats to accelerate growth as it delivers the best tools in the industry for buyers and sellers to discover, shop, share, plan, and organize live event experiences.


With a proprietary technology platform and robust data analytics, Vivid Seats is well positioned within the growing secondary ticket exchange market. Vivid Seats leverages its technology leadership to efficiently connect its vast network of sellers with live event customers, offering a wide selection of tickets at competitive prices. The company offers an easy-to-use online interface and dedicated mobile apps, giving customers a safe and convenient way to purchase tickets to their favorite events at any time.

“Since starting the company in 2001, we have never lost sight of our mission to give fans the safest, most affordable, and all-around best ticket purchasing experience in the industry, start-to-finish,” said Eric Vassilatos, co-founder of Vivid Seats. “We are very pleased to be partnering with Vista, who not only shares our vision but can also provide the necessary resources to take Vivid Seats to the next level.”

“This a very exciting time as we look to kick off a new and unprecedented phase of growth for Vivid Seats,” said Jerry Bednyak, co-founder of Vivid Seats. “This strategic partnership with Vista will enable us to strengthen our core offerings and pursue new opportunities, all while continuing to deliver the best service experience in the industry.”

Vista Equity Partners is a leading private equity firm that invests in software, data and technology-enabled companies. Vista partners with management teams to foster operational excellence and create sustainable, long-term value.

“Thanks to the leadership of Jerry, Eric and the entire management team, Vivid Seats has built an industry-leading ticket marketplace through a winning combination of exceptional service and powerful technology,” said Brian Sheth, President at Vista Equity Partners. “We look forward to partnering together to sustain that incredible momentum and help the company unlock its true potential.”

William Blair served as financial advisor to Vivid Seats. RBC Capital Markets served as financial advisor to Vista Equity Partners.

About Vivid Seats

Vivid Seats is the largest independent marketplace for tickets to live sports, concert, and theater events. Founded in 2001, the Chicago-based company offers industry-leading affordability across one of the widest selections of premium tickets and event packages. Vivid Seats supports all orders with a comprehensive buyer guarantee and an in house customer service team to ensure the safest and most convenient purchase experience. Fans that want to sit closer and see more of their favorite live events can order directly on or by phone at 866.848.8499.

About Vista Equity Partners

Vista Equity Partners is a U.S.-based investment firm with offices in Austin, Chicago and San Francisco, with more than $14 billion in cumulative capital commitments. It currently invests in software, data and technology-based organizations led by world-class management teams with long-term perspective. Vista is a value-added investor, contributing professional expertise and multi-level support that enables companies to realize their full potential. Vista’s investment approach is anchored by a sizable long-term capital base, experience in structuring technology-oriented transactions and proven management techniques that yield flexibility and opportunity in private equity investing. For more information, please visit