Visual Revenue Visualizes Itself with More Funding

IA Ventures and Softbank led a $1.7 million investment in Visual Revenue, the predictive analytics firm for online publishing, and were joined by the company’s existing investors. Visual Revenue concurrently announced new job opportunities in engineering at the firm.


Visual Revenue Inc., the market leader in predictive analytics for online publishers, today announced that it has secured $1.7M in funding led by IA Ventures and Softbank and joined by our current shareholders. This investment will primarily be used for aggressively expanding the existing team.
Visual Revenue is looking for smart folks to fill the following positions: Front End Engineers, Back End Engineers, Lead UX/UI Designer, Customer Engagement Manager, Business Development Manager. Apply now.
Visual Revenue offers media companies a unique Front Page Decision Support System for online Editors. The solution can predict the performance of a piece of content about 15 minutes into the future and provides editors with real-time recommendations on what content to place in which position on a Front Page and for how long. Taking these recommendations results in a dramatic increase in visitor engagement, content relevancy and revenue while simultaneously providing a cost saving opportunity.
“Visual Revenue sits at the intersection of real-time data, semantic analysis and web optimization, and seamlessly delivers this ROI-based solution to publishers both large and small,” said Roger Ehrenberg, Managing Partner at IA Ventures. “Dennis and the Visual Revenue team are executing on an ambitious and exciting business plan, arming publishers with the tools to best monetize their inventory while delivering a top quality product to their readers.”
“Visual Revenue’s continued success is a testament to our excellent team and the progressive newsrooms that we serve,” said Dennis R. Mortensen, CEO and Founder of Visual Revenue Inc. “Given our success and momentum, we have the luxury of selecting the very best investors to help us fulfill our vision of a data driven newsroom.”
About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue helps media organizations across the globe better arrange their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. Our partners include,, NBC’s,, and
Visual Revenue was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and officially launched in January 2011. The founding team are industry veterans from the web analytics, big data and predictive modeling world.
For more details on Visual Revenue, Inc. visit the corporate website at or call +1 (212) 506-6700 or email hello(at)visualrevenue(dot)com.