VMG Partners has promoted Jarom Fawson to principal. Fawson joined VMG in 2012 as vice president and has worked on sourcing new opportunities, due diligence, deal execution and portfolio company oversight. Fawson oversees VMG’s investments in Kernel Season’s, a popcorn seasoning maker, and is a board member of Speck Products. Prior to VMG, Fawson was a senior vice president at Moelis & Company.
VMG Partners, a private equity firm that specializes in investing in and building branded consumer product companies in the lower middle market, announced today the promotion of Jarom Fawson to Principal.
Commenting on the promotion, Michael L. Mauzé, a Managing Director at VMG, said, “Jarom is a key member of our team whose transaction expertise and investment judgment are great assets to our firm. We are confident that his leadership and strategic contributions will continue to drive value creation for our investors.”
Mr. Fawson joined VMG in 2012 as a Vice President with significant experience in corporate finance and has since worked on sourcing new investment opportunities, due diligence, deal execution, and portfolio company oversight. He oversees the firm’s current investment in Kernel Season’s, the leading maker of popcorn seasonings, and serves on the Board of Directors of Speck Products.
Prior to joining VMG, Mr. Fawson was a Senior Vice President in the investment banking practice at Moelis & Company where he worked on the sale transaction of VMG portfolio company Waggin’ Train LLC to Nestle Purina PetCare Company. Prior to that he was a Director in the Mergers & Acquisitions Group at UBS Investment Bank and earlier served in the Treasury division of American Express. Mr. Fawson received his B.A. summa cum laude from New York University and his M.B.A. with High Honors from the University of Chicago Booth School of Business and is a CFA charterholder.
About VMG Partners
VMG Partners is an investor in branded consumer products companies in the lower middle market. Since its inception in 2005, VMG has partnered closely with founders and management teams and provided financial resources and strategic guidance to drive growth and value creation. VMG’s defined set of target industries includes food, beverage, wellness, pet and household products, personal care, and lifestyle brands. Representative past and present partner companies include KIND Healthy Snacks, Pretzel Crisps, Pirate’s Booty, Waggin’ Train, Vega, BabyGanics and Justin’s. VMG Partners is headquartered in San Francisco and in Los Angeles. For more information about the fund please visit www.vmgpartners.com.