Liaison International, a portfolio company of Warburg Pincus, said Tuesday that it has named Allison J. Snow as director of marketing. Prior to joining Liaison, Snow worked at PG Calc. Headquartered in Watertown, Mass., Liaison International is a provider of admissions solutions for higher education.
WATERTOWN, Mass.–(BUSINESS WIRE)–Liaison International, a leading provider of admissions solutions for higher education, is pleased to announce its recent hire of Allison J. Snow, who will join the team as Director of Marketing. In that role, she will drive awareness of the firm’s offerings to admissions programs and provide strategic marketing support to its association clients.
“Allison is a proven marketing executive with the ability to develop and implement sophisticated sales and branding initiatives. Her leadership will broaden our recognition, and importantly, she’ll actively collaborate with association clients to drive program adoption, increase applicant usage, and streamline new program on-boarding.”
Michael Behringer, Liaison’s CEO & President, said, “Allison is a proven marketing executive with the ability to develop and implement sophisticated sales and branding initiatives. Her leadership will broaden our recognition, and importantly, she’ll actively collaborate with association clients to drive program adoption, increase applicant usage, and streamline new program on-boarding.”
Ms. Snow adds, “This is a tremendous opportunity to build awareness of a firm that’s powered some of the most admired admissions offices in higher education for over 20 years. My challenge is to identify and enhance the strategies that have made the firm so strong, and build complementary marketing programs to round out its positioning in the market.”
Prior to joining Liaison, Ms. Snow managed the marketing efforts at PG Calc, a Cambridge, MA-based provider of software and consulting services for the planned giving community. Earlier, she was Marketing Manager for U.S. Programs at Keane, Inc., a Charlestown, MA-based global IT consulting firm, where she managed marketing communications for prospects, clients, analysts, and the media.
Ms. Snow holds an M.B.A. from the Simmons School of Management and a B.A. in International Relations from Boston University. She is active in her hometown community of East Boston, having served on a Greenway Extension Design Committee and as a member of an East Boston Education Advisory Board.
ABOUT LIAISON INTERNATIONAL
Since 1991, Liaison International has served as a provider of Centralized Application Services (CAS), Accreditation Management Systems (eAccreditation), and Clinical Assessment solutions to associations, accrediting agencies and their member higher educational institutions and programs. Our comprehensive software, services and data solutions remove administrative cost, improve analysis and coordination, and free resources to focus on the real business of admissions and accreditation.
Liaison, a portfolio company of the private equity firm Warburg Pincus, is headquartered in Watertown, MA. For more information, visit http://www.liaison-intl.com.