Return to search

Warburg Pincus-owned Crossmark names Sales Agency president

Crossmark, a sales and marketing services company that is owned by Warburg Pincus, has appointed Jami McDermid as president of the Sales Agency. She joined Crossmark in October 2016 as chief client officer and a member of the executive leadership team. Prior to Crossmark, McDermid worked at MillerCoors where she served as chief business transformation officer.


PLANO, Texas, Jan. 23, 2017 /PRNewswire/ — CROSSMARK today announced the appointment of Jami McDermid as President, Sales Agency. McDermid joined CROSSMARK in October 2016 as Chief Client Officer and a member of the Executive Leadership Team. Effective February 1, McDermid will extend her responsibilities to lead CROSSMARK’s strategy to deliver a “Smarter Way to Faster Growth” for retailers and manufacturers. McDermid will be instrumental to building on the strength of new and extended partnerships and ensuring intimate knowledge of manufacturers, retailers, and shoppers to drive stakeholders’ growth. McDermid also will be responsible for the integration of relationships, tools, processes and capabilities across the organization.

Eighteen months ago CROSSMARK introduced a new strategy designed to drive faster sales growth and greater efficiencies for retailers and manufacturers. The company has made significant investments and not wavered from its commitment to a “Smarter Way, Faster Growth.” With recent signings and a healthy pipeline of potential new business, CROSSMARK enters the new year poised to build on recent successes and deliver solid performance.

“The traditional broker model has to evolve to deliver greater value for retailers and suppliers,” said Steve Schuckenbrock, Chief Executive Officer of CROSSMARK. “Great relationships, a strong culture, new technologies, big data and extensive training are essential ingredients to delivering growth. I am excited that our retailers and manufacturers have supported us to drive better outcomes throughout this journey. Jami is the right leader at the right time; she joins a strong team and will extend our capabilities with both retailers and manufacturers.”

Prior to joining CROSSMARK, McDermid served as Chief Business Transformation Officer at MillerCoors delivering consistent revenue growth, setting new strategy and rewiring business processes for the joint venture. In addition to leading large sales and marketing organizations, McDermid has extensive experience leading strategic planning for large multi-national organizations and integrated commercial planning.

“I joined the CROSSMARK team because I see tremendous opportunity to drive growth leveraging the unique combination of talent, insights and technology focused against retailers, shoppers and financial stewardship,” said McDermid. “The challenges that CPG companies and retailers are experiencing in this dynamic industry can be addressed through sales agency alignment and integration – we call it, CROSSMARK’s Smarter Way to Faster Growth.” She continues, “I am excited to lead the team and look forward to many shared successes.”

CROSSMARK is a leading sales and marketing services company that provides growth solutions for consumer-branded suppliers and retailers. For more than 100 years, CROSSMARK has helped the world’s most powerful brands achieve their business objectives across major classes of trade. Expertise includes Headquarter Sales, Retail Merchandising, Retailer Solutions, Shopper and Consumer Engagement, In-Store Events, Experiential Marketing, Shopper Marketing, In-Store Data Collection & Field Intelligence, and Analytics & Insights. For more information, visit

CROSSMARK is majority owned by Warburg Pincus, a global private equity firm focused on growth investing.