WebCollage Adds $10 Million

WebCollage Inc., a New York-based provider of online merchandising networks to manufacturers, has raised $10 million in new VC funding. Greylock Partners Israel led the round, and was joined by return backers Sierra Ventures, Cedar Ventures and Gilde Investment Management. The company has raised over $46 million in total VC funding since its 2000 inception. www.webcollage.com



WebCollage, a leading content exchange for manufacturers and their business partners, today announced that the company has secured $10 million in new financing.  This round was lead by new investor Greylock Partners Israel with participation from existing investors Sierra Ventures, Cedar Fund and Gilde IT Fund and brings the total investment in the company to more than $45 million.  WebCollage will use the capital to accelerate the development of its on-demand service and to expand globally.


“During the past year we have seen a rapid increase in the number of manufacturers eager to extend the breadth and depth of their online marketing reach and interaction with customers. WebCollage's patented solution enables manufacturers to increase sales by 6% -15% by automating the exchange of Web marketing with business partners while uniquely addressing manufacturers' requirements for ensuring brand consistency and providing richer, more interactive online merchandising experiences for their end customers,” said Yuda Doron, CEO of WebCollage.  “As we looked at whether to self-fund or accelerate our growth with new investment, we chose to go with Greylock — a partner with an impressive track record of building successful companies and whose investment will enable WebCollage to immediately take full advantage of all available product line extensions and market growth opportunities.”


“At a time when online marketing and advertising programs are rapidly proliferating, WebCollage offers a unique, transformative solution that allows manufacturers to engage with their customers directly at the point of product research and purchase,” said Yoram Snir, Partner at Greylock Partners Israel and new WebCollage Board Member. “Moreover, we believe that with its proven ROI, its rapidly growing network of 750 top ecommerce sites and its more than 75 leading global brand clients, WebCollage is poised to become the premier online content exchange for online marketing and sales programs.”


With this new investment, Yoram Snir will join WebCollage's Board of Directors and Laurel Bowden, a London-based  Partner with Greylock Partners Israel, will help guide WebCollage's European expansion.


As a SaaS marketing solution, there is no software for WebCollage clients to install or maintain in order to exchange marketing content with business partners.  WebCollage's solution opens an automated pipeline, between manufacturers' websites and their business partners' websites, through which Web marketing and advertising are seamlessly delivered.  As manufacturers update and change their marketing messages, WebCollage keeps partners' websites synchronized — driving measurable increases in online and offline sales and ensuring that customers have access to the most up-to-date and accurate marketing information no matter where they research and buy goods.