WePlay Raises $8.6 Million

WePlay Inc., a New York-based online community for youth sports, has raised $8.6 million in Series B funding. Deep Fork Capital led the round, and was joined by return backers like FirstMark Capital, company management and pro athletes like Derek Jeter, LeBron James, and Peyton Manning. 



Weplay (www.weplay.com), the premier online youth sports community uniting kids, parents, coaches and professional athletes, today announced the closing of an $8.6 million round of Series B financing.  Deep Fork Capital led the investment with participation from existing investors FirstMark Capital, weplay senior executives and professional athletes, Derek Jeter, LeBron James and Peyton Manning.  The funding will accelerate the company's momentum as the fastest-growing online youth sports destination.


“We're thrilled to have Deep Fork Capital join our existing partners Creative Artists Agency, Major League Baseball Advanced Media, FirstMark Capital and our founding athletes. The world of youth sport is currently held together  by email, clip boards and  telephone calls.   As the parent of a youth athlete, I want to make that experience simpler, safer and more fun for the millions of  parents, kids and coaches playing sports everywhere,” said Steve Hansen, CEO of weplay.  “Our mission, quite simply, is to use technology to enhance the youth sports experience and facilitate participation in this important community event.”


“Weplay has established itself as the safe, fun and engaging place for kids and their families to share sports-related experiences,” said Rick Heitzmann, Managing Director at FirstMark Capital and Chairman of weplay's Board of Directors.  “54 million kids participate in youth sports each year in the US alone.  If you include the coaches, family, friends and teammates