WhaleShark Eats eConversions

WhaleShark Media Inc., operator of online coupon and deal sites, used a subsidiary to acquire European eConversions Ltd., an operator of coupon sites in Germany and the UK. The Texas-based company is backed by Austin Ventures, Norwest Venture Partners, Adams Street Partners and Google Ventures.


WhaleShark Media, Inc., which operates the world’s largest portfolio of online coupon and deal sites, today announced that through a wholly-owned subsidiary it has extended its reach to Europe with the acquisition of eConversions, Ltd., operator of the websites VoucherCodes.co.uk in the United Kingdom and Gutschein-Codes.de in Germany. With four million subscribers to its weekly coupon code newsletter and over four million visitors to its site each month, VoucherCodes.co.uk is the leading online coupon website in the UK. Under WhaleShark Media, VoucherCodes.co.uk and Gutschein-Codes.de, will remain independent brands, continuing to operate from their offices in London, England.

The eConversions deal marks WhaleShark Media’s sixth acquisition since its inception in November 2009, the most recent being RetailMeNot.com in November 2010. Each acquisition has increased WhaleShark Media’s ability to provide all the web’s most compelling coupons and deals to its growing community of online shoppers.

“eConversions provides extraordinary value to both its merchant partners and its consumers. We are privileged to have another leader of the industry join WhaleShark,” said Cotter Cunningham, CEO of WhaleShark Media. “We look forward to combining the talent of our two teams as we pursue our shared vision of bringing the deepest discounts from the best online stores to consumers.”

Brothers Duncan and Max Jennings established eConversions in 2004. Together with Richard Foister, they launched VoucherCodes.co.uk in 2008 with the goal of bringing together the best coupon codes, 2-for-1 restaurant coupons, printable coupons, deals and sales from Europe’s best online stores in one place to help save consumers time and money.

“We are excited to join the WhaleShark Media team and become a part of its impressive roster of deals sites,” said Duncan Jennings, managing director of eConversions. “The expertise and resources of the WhaleShark team will allow eConversions to provide our consumers with even better deals and position us perfectly for future growth and expansion.”

With this deal, WhaleShark Media now operates the best and largest online coupon and deal sites in both the United States and Europe, with RetailMeNot.com and VoucherCodes.co.uk. With the addition of eConversions, WhaleShark Media’s websites will attract an estimated 150 million unique visitors in 2011.

Terms of the acquisition were not disclosed.

About WhaleShark Media, Inc.
WhaleShark Media, Inc. is the world’s leading marketplace for coupons and deals. The company’s websites connect consumers seeking savings with discounts from more than 100,000 top merchants, stores and retailers. WhaleShark Media welcomes more than 230 million visitors to shop its sites every year. The WhaleShark Media portfolio of coupon and deal websites includes www.RetailMeNot.com [http://www.RetailMeNot.com], the largest online coupon site in the United States, www.Deals.com [http://www.Deals.com], www.Deals2Buy.com [http://www.Deals2Buy.com], www.CheapStingyBargains.com [http://www.CheapStingyBargains.com], www.CouponSeven.com [http://www.CouponSeven.com] and www.CouponShare.com [http://www.CouponShare.com]. WhaleShark Media is a fast-growing, profitable company funded by venture capital firms Austin Ventures, Norwest Venture Partners, Adams Street Partners and Google Ventures and is based in Austin, TX.

About eConversions, Ltd.
eConversions, Ltd. is an award winning online publishing company based in central London dedicated to bringing the very best deals to consumers. Winner of a record 10 A4U Awards, eConversions launched VoucherCodes.co.uk in 2008 and has since grown it into the largest voucher code web site in the UK with over 4 million weekly email subscribers.