WILsquare Capital acquires Walcro

WILsquare Capital has acquired Bloomington, Minnesota-based Walcro, a provider of flooring installation products. No financial terms were disclosed.


ST. LOUIS–(BUSINESS WIRE)–WILsquare Capital, a St. Louis-based private equity firm, announced today it has completed the acquisition of Walcro, LLC, a leading distributor of flooring installation products based in Bloomington, MN. Terms of the transaction were not disclosed.

“WILsquare Capital is extremely pleased to build a relationship with the Kelly family, which allows for us to invest in the legacy they have created over the past 37 years in establishing Walcro as the leading source of flooring installation products,” said Bill Willhite, Managing Partner at WILsquare Capital. “With 17 locations across a six-state area, Walcro’s longstanding relationships with market-leading product manufacturers and its strong team of customer service professionals allow the company to deliver an unrivaled combination of product, knowledge and service to its customers.”

Founded in 1971, Warren Kelly, along with his sons, Bill and Sean Kelly, have established Walcro as the “go to” provider of flooring installation solutions. The strong family values permeate throughout the organization and are the foundation of its customer service and delivery model.

“We are very appreciative of the trust Warren, Bill and Sean have placed in WILsquare Capital to execute Walcro’s next stage of growth,” said Jamie Wilmsen, Partner at WILsquare Capital. “With Bill Kelly’s continued involvement as CEO of the organization along with Warren serving as an advisor to the Board and Sean advising on the transition, we are excited about the opportunity to grow Walcro’s business with existing customers and new customers in areas outside of Walcro’s current six-state area. We look forward to supporting Walcro’s investment in innovative product solutions as well as additional locations to better serve its customer base.”

“I am extremely pleased with our partnership with WILsquare Capital and excited about the opportunities for our employees that will be created in taking Walcro to the next level of growth and success,” said Warren Kelly, owner of Walcro. “I am confident WILsquare will preserve the legacy we have built over the years with our outstanding team of customers and vendors.”

About WILsquare Capital
WILsquare Capital is a St. Louis-based private equity firm focused on acquiring and growing lower-middle market businesses in the Midwest and Southern United States, with an emphasis on business services, niche manufacturing, distribution and technology companies. The firm is currently investing out of WILsquare Capital Partners Fund I, L.P.