Woodstream Buys Senoret

Woodstream Corp., which is backed by Brockway Moran & Partners and CHS Capital, has competed its buy of Senoret Group. Financial terms weren’t announced. Senoret provides pest control products sold under the TERRO and Sweeney’s brand names.


Woodstream Corporation (“Woodstream”), a portfolio company of Brockway Moran & Partners and CHS Capital, has completed the acquisition of Senoret Group, Inc. and related entities (collectively referred to as “Senoret” or the “Company”). Senoret is a leading provider of pest control products sold under the TERRO® and Sweeney’s® brand names, among others. Senoret represents the tenth acquisition completed by Woodstream since Brockway Moran & Partners’ initial investment in Woodstream in 2003.

“We have followed the success of Senoret for a number of years and are excited to now have them as part of the Woodstream family of brands”
Senoret manufactures and markets pest control products (primarily ant and mole control solutions) to retailers, mostly in the United States. With its two flagship brands TERRO® and Sweeney’s® founded in 1915 and 1892, Senoret has a long history of providing solutions to consumer pest problems. The Company’s products, which include liquid insect killers, insect traps, insect baits and bait stations, animal repellents, rodent baits, poison peanuts, aerosols repellents and granular insect killers, are sold in D.I.Y. stores, hardware retailers and mass merchandisers. The acquisition complements and broadens Woodstream’s existing pest control product offering.

“The TERRO® and Sweeney’s® brands both have a loyal consumer following built over 50 years of providing innovative and effective products,” said Harry E. Whaley, President of Woodstream. “The Company’s products, combined with Woodstream’s Victor®, Havahart® and Mosquito Magnet® branded pest control offerings, broaden the solutions we can offer our customers.”

“We have followed the success of Senoret for a number of years and are excited to now have them as part of the Woodstream family of brands,” said Lawrence I. Shagrin, a partner at Brockway Moran & Partners.

About Woodstream:

Woodstream, headquartered in Lititz, Pennsylvania, is a global manufacturer and marketer of a broad portfolio of branded pest control and lawn & garden products, under brands such as Victor®, Zareba®, Perky-Pet®, Havahart®, Safer®, Mosquito Magnet®, Iron Stop and CobraCo®, among others. The company’s products, which have leading market share positions within their respective segments, are sold at more than 100,000 retail locations and to professional pest control providers throughout the United States, Canada, the United Kingdom and other international markets. For more information, visit www.woodstream.com.

About Brockway Moran & Partners:

Brockway Moran & Partners is a private equity firm with more than $1.3 billion of capital under management. The firm acquires growth-oriented middle market companies valued between $50 million and $250 million in partnership with exceptional management teams. Brockway Moran & Partners focuses on businesses with significant growth opportunities through internal expansion, industry consolidation or innovative business strategies. The principals of the firm have a record of productively working with management teams to build companies into larger and more diverse enterprises. Brockway Moran & Partners invests in a broad spectrum of industries with significant experience in consumer, healthcare, aerospace, education and industrial businesses. Since 1998, the firm has completed over 70 acquisitions. For more information, visit www.brockwaymoran.com.