WPP’s Petmate Bolts on Kennel-Aire

Petmate, the maker of pet products including Bamboo, Booda, Dogzilla, Fat Cat and LeBistro, will acquire Kennel-Aire, a maker of plastic carriers. It’s the second deal for Petmate since Wind Point Partners invested in the company earlier this year. Paul Peterson, a WPP principal, worked on the transaction from the private equity firm.



Chicago, IL, July 25, 2011 – Petmate, a portfolio company of Chicago-based private equity investment firm Wind Point Partners, today announced that it has acquired Kennel-Aire.

Petmate manufactures and markets over 4,000 pet products, including carriers, shelters, collars & leashes, feeding & watering systems, toys and pet beds under well-known brands including Bamboo, Booda, Dogzilla, Fat Cat and LeBistro. Wind Point acquired Petmate in January 2011 in partnership with CEO Joe Messner. Wind Point previously partnered with Joe in 1999 to acquire Bushnell Performance Optics, which it successfully divested in 2007.

Kennel-Aire, a manufacturer of plastic carriers and kennels, is Petmate’s second acquisition. Petmate acquired Munchkin, Inc.’s Fat Cat and Bamboo product lines in January.

Joe Messner, CEO of Petmate, stated, “A key element of our value creation plan is acquiring well positioned businesses and product lines that help strengthen and complement Petmate’s existing product offerings. The Kennel-Aire acquisition is an excellent fit with our strategy, because it will broaden our carrier and kennel product lines and enhance our position among retailers, particularly in the online market.”

Paul Peterson, a principal at Wind Point, commented, “We partnered with Joe on the Petmate platform because of his track record of assembling and growing a diverse product portfolio. The Kennel-Aire acquisition is an exciting opportunity for Joe and his team to expand the product portfolio and drive growth.”

About Wind Point Partners
Wind Point Partners is a private equity investment firm that manages commitments of approximately $2.5 billion. Wind Point focuses on partnering with top caliber CEOs to acquire middle market businesses where we can establish a clear path to value creation. Additional information about Wind Point is available at www.windpointpartners.com.

About Petmate
Committed to the well-being of pets, Petmate is the trusted authority in smart solutions for devoted pet parents. Petmate manufacturers a complete line of innovative, safe, practical and fun products, including kennels, dog houses, bedding, feeding & watering solutions, toys, collars & leads, and pet accessories. Petmate’s mission is to make the experience of being a pet parent more enjoyable by creating a healthy, happy life for pets. Additional information about Petmate is available at www.petmate.com.