Infogroup had hired investment bank Evercore in December 2008 to evaluate its options, the Journal said.
An auction had drawn bids from various private equity firms, including buyout shop Carlyle Group and information company Dun & Bradstreet, according to the paper.
Infogroup spokeswoman Lisa Olson declined to comment to Reuters.
Shares of Infogroup closed at $8.16 Friday. The deal would not carry any premium on Infogroup shares and would be a bit below the current market capitalization of $469 million, the paper said.
On Friday, Investment fund ABRY Partners offered to buy broadband services provider RCN Corp (RCNI.O) for about $536 million, in another indication of private equity firms’ renewed interest in deal making.
CCMP Capital could not be immediately reached for comment by Reuters. (Reporting by Sakthi Prasad in Bangalore; Editing by Hans Peters)