PE Deals

Yellow Wood Partners completes Elida Beauty acquisition

The Elida Beauty portfolio of consumer brands includes Q-tips, Caress, Ponds and St. Ives, among others.

-
  • The seller is Unilever 
  • In conjunction with the closing, Alfie Vivian has been appointed as chief executive officer of Elida
  • Yellow Wood’s portfolio now includes over 50 consumer brands

Yellow Wood Partners has completed the acquisition of Elida Beauty brands from Unilever.

The Elida Beauty portfolio of consumer brands includes Q-tips, Caress, Ponds and St.

Share this