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YouGov Buys Polimetrix

YouGov PLC has acquired Polimetrix Inc., a Palo Alto, Calif.-based provider of technology solutions for polling, for Gbp11.7 million in cash and stock. YouGov had originally acquired a 32% stake in Polimetrix last December. Polimetrix had raised $8.13 million in Series A funding led by Alloy Ventures.