ZCG completes merger of Affinity Gaming and SIG, forming Affinity Interactive

Z Capital Partners has closed the merger of its portfolio companies Affinity Gaming, a casino gaming operator, and Sports Information Group, a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business.

Z Capital Partners has closed the merger of its portfolio companies Affinity Gaming, a casino gaming operator, and Sports Information Group, a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business. The transaction has resulted in the formation of Affinity Interactive. No financial terms were disclosed.

PRESS RELEASE

NEW YORK, July 6, 2021 /PRNewswire/ — Z Capital Partners, L.L.C., the private equity arm of Z Capital Group, L.L.C. (“ZCG”), a leading privately-held asset manager, today announced the completion of the merger of its affiliated portfolio companies, Affinity Gaming (“Affinity”), a diversified national casino gaming operator, and Sports Information Group, LLC (“SIG”), a New York-based B2B and B2C global omnichannel sports, technology, digital, media and wagering business, creating Affinity Interactive (the “Company”).

The transaction was previously announced on June 14, 2021.
Affinity Interactive has offerings in regional gaming and horse wagering, and is soon to launch social gaming, iGaming, and sports betting, reaching one million customers across the U.S. alone. With leading regional casinos in Nevada, Missouri and Iowa, and its advanced technology, digital and media platforms and online betting presence, the Company is positioned to capitalize on the continued momentum in sports betting and iGaming globally. Mary Beth Higgins, Chief Executive Officer of Affinity Gaming, and Itay Fisher, Chief Executive Officer of SIG, will continue to lead their respective business units. For more information, please visit www.affinityinteractive.com.

“We are pleased to complete this transaction, which establishes Affinity Interactive as a leader in today’s gaming industry with a world class digital offering and significant growth opportunities,” said James Zenni, Founder, President and Chief Executive Officer of ZCG and Chairman of Affinity Interactive. “With the rapid expansion of online gaming in the U.S. and abroad, and the continued growth of the sports and online betting industry, Affinity Interactive will be positioned to accelerate its growth with acclaimed casino properties and best-in-class technology and proprietary sports data and intelligence available to nearly one million customers worldwide. We look forward to delivering on the many opportunities ahead as we leverage Affinity Interactive’s offerings and become the premier gaming, digital and media platform.”

About ZCG
ZCG is a leading New York City based, privately held, global investment firm with approximately $4.0 billion of assets under management across complementary private equity and credit businesses. ZCG has industry leading track records in private equity and credit for over twenty-five years. ZCG’s investors are some of the largest and most sophisticated global institutional investors including pension funds, endowments, foundations, sovereign wealth funds, central banks, and insurance companies. For more information please visit www.zcg.com.

About Affinity Gaming
Affinity Gaming is wholly owned by ZCG affiliates and is a diversified casino gaming company headquartered in Las Vegas, Nevada. The Company’s casino operations consist of eight regional casinos, five of which are located in Nevada, two in Missouri, and one in Iowa. The company has a total of 230,000 square footage of casino floor, more than 3,000 slot machines, 30 table games, 1,375 hotel rooms, 25 F&B outlets and a renowned entertainment venue. For more information about Affinity Gaming, please visit its website: www.affinitygaming.com