Media company Ziff Davis Inc. has acquired Focus Research Inc., a venture-backed provider of online research and leads. Formed in 2005, Focus has raised money from Lightspeed Ventures, Trinity Ventures and GGV Capital. Terms of the acquisition by Ziff Davis were not released. Focus Research will be renamed “Ziff Davis B2B Focus” and will operate as a stand-alone unit. The business will continue to operate out of its current offices in San Francisco.
Ziff Davis, Inc. one of the nation’s leading technology media companies, today announced the acquisition of Focus Research, Inc., a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.
Founded in 2005 with backing from Lightspeed Ventures, Trinity Ventures and GGV Capital, Focus Research (formerly known as Tippit) has helped thousands of business and IT professionals make better purchasing decisions while turning the Internet into a meaningful platform for B2B marketers.
Effective immediately, Focus Research will be renamed “Ziff Davis B2B Focus” and will operate as a stand-alone unit within Ziff Davis, Inc. The new business unit will continue to operate out of its current offices in San Francisco.
The third acquisition for Ziff Davis in just eight months, Ziff Davis B2B Focus gives the fast growing digital media company a new and powerful demand-generation platform that it can offer to its marketing partners.
As part of this transaction, a small group of Focus Research employees, including CEO Scott Albro, will leave to work on building out Focus.com as a separate business not affiliated with Ziff Davis.
Ziff Davis B2B Focus offers three demand-gen products – highly qualified leads, content syndication and webinars – and operates a network of niche sites, including ITManagement.com, ITSecurity.com, VOIP-News.com and InsideCRM.com. In addition, it maintains one of the most robust databases in the IT space and a deep library of buying guides and whitepapers.
“Through this acquisition, Ziff Davis will strengthen its core mission of informing and influencing in-market buyers of technology,” said Vivek Shah, CEO of Ziff Davis. “We welcome the Focus Research team to Ziff Davis and look forward to working together to provide our marketing clients a full array of solutions from premium display to data-targeted advertising to lead-gen programs across consumer and business audiences.”
“My colleagues and I at Focus Research are very much looking forward to joining Ziff Davis and bringing the voice and perspective of our team to new audiences across the Web,” said Karen Cassel, VP of Products and Services for Ziff Davis B2B Focus.
“We look forward to tapping into Ziff Davis’ large tech database, network of properties and content library to drive valuable marketing campaigns for clients,” said Rich Maiers, VP of Sales for Ziff Davis B2B Focus.
Focus Research was represented by The Jordan, Edmiston Group, Inc., a New York City based investment bank that specializes in the media, information, marketing and technology industries.
About Ziff Davis
Ziff Davis, Inc. is a leading digital media company specializing in the technology market, reaching over 40 million highly engaged in-market buyers and influencers every month. Ziff Davis sites, which feature trusted and comprehensive evaluations of the newest and hottest products, include PCMag.com, ExtremeTech.com, and Geek.com. Ziff Davis also operates BuyerBase™, the most advanced ad targeting platform focused on tech buyers and LogicBuy.com, a leading provider of deals and discounts on tech products. Ziff Davis B2B Focus is a leading provider of online research to enterprise buyers and high-quality leads to IT vendors.