Deal of the Year: Vista Equity hyperdrives growth at Marketo


Robert Smith, Vista Equity Partners, private equity, Marketo, fintech, merger, M&A, Adobe
Robert Smith, founder, chairman and CEO of Vista Equity Partners. Photo courtesy of the firm.
Steve Lucas, head of Marketo, remembers the first time he met Robert Smith, founder, chairman and CEO of Vista Equity Partners. It was July 2016. Lucas, a sales and marketing executive with a strong product background, was looking for his ...

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