Middle Market Deal of the Year: L Catterton built parents’ trust in Zarbee’s Naturals


L Catterton, Johnson & Johnson, Zarbee's Naturals, healthcare, private equity, merger, M&A, cough and cold, medication
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When L Catterton in 2011 acquired a majority of Zarbee’s Naturals, it bet it could build a new growth category that took advantage of long-term consumer trends around brand authenticity, health and wellness, and investing in children’s products. When it sold the ...

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