- Dyrdek Machine, UFC President Dana White and television producer Craig Piligian co-invested in the deal
- Fiume Capital was advised by Milbank LLP, Juggernaut was advised by Morgan, Lewis & Bockius LLP and Thrill One and The Raine Group were advised by Sidley Austin LLP
- Thrill One was formed in 2020
Fiume Capital and Juggernaut Capital Partners have acquired Thrill One Sports & Entertainment, a multimedia platform. The sellers were The Raine Group and Causeway Media Partners. Dyrdek Machine, UFC President Dana White and television producer Craig Piligian co-invested in the deal. No financial terms were disclosed.
Thrill One was formed in 2020 by uniting brands Nitro Circus, Nitro Rallycross Street League Skateboarding and Thrill One Media to become a producer of action sports events and original content.
“We formed Thrill One to create a centralized action sports platform for athletes, brands and fans,” said Thrill One CEO Joe Carr, in a statement,. “We have aggregated the largest audience and community in the space, and I am beyond excited to partner with this group of investors and individuals who have built businesses and entire sports from the ground up. The additional resources will fuel the growth and expansion of this platform.”
Fiume Capital was advised by Milbank LLP, Juggernaut was advised by Morgan, Lewis & Bockius LLP and Thrill One and The Raine Group were advised by Sidley Austin LLP.
Financing for the transaction was led and provided by Prudential Private Capital. CION Investment Corp. and MGG Investment Group were also co-lenders in the financing.
Fiume Capital targets investments in media, entertainment, and consumer sectors with a focus on sports, live events, and content and distribution.
Juggernaut Capital Partners is a lower middle market private equity firm specializing in buyout and growth investments in the consumer and healthcare industries.