Goode Partners Invests in Sneaker Villa

Goode Partners has made a growth investment in Sneaker Villa. Financial terms were not announced. Philadelphia-based Villa is a retailer of urban-inspired apparel and footwear products. Peter J. Solomon Co. advised Villa in the sale.


Peter J. Solomon Company was pleased to advise Sneaker Villa, Inc. (VILLA) on the purchase by Goode Partners of an ownership interest in the company. The following news release was issued by Goode Partners today.

Fast-Growing Urban Apparel Retailer

Led by CEO and shareholder Jason Lutz, son of founders Chris and Ruth Lutz, Sneaker Villa (Villa) has established itself as one of the premier lifestyle footwear and apparel retailers in several key Northeastern and Midwestern markets. Since its first store opened in 1989, the Company has grown to over 50 units, more than doubling its store base since the beginning of 2012. Villa expects to continue its rapid growth over the next several years with additional store openings in both new and existing markets.

“We are excited to partner with Villa at such an exciting time in its growth as a brand. We look forward to leveraging our experience investing in and advising growth consumer retail companies to augment the extremely talented management team already in place at Villa,” commented David Oddi, a Partner at Goode. Added Lutz, “We are pleased to have the support of the Goode team and the relationship network they bring. Their track record of successfully investing in and working with high-growth retailers, as well as their fit with our team, were deciding factors in our choice to partner with Goode for the next chapter in our growth.”

In addition to Peter J. Solomon Company as its financial advisor, Ballard Spahr of Atlanta acted as legal advisor to Villa in the transaction.


Goode Partners LLC is a New York-based private equity firm that focuses exclusively on investment opportunities in the retail, restaurant, apparel, direct marketing and branded consumer products sectors. The firm has established itself as a partner of choice by leveraging its unique combination of investment capital, a team of professionals with experience investing in and operating some of the world’s premiere consumer brands and an extensive industry network. Goode seeks to partner with the owners and managers of well-positioned, high-growth potential consumer-oriented companies. More information on Goode Partners and its team can be found on the firm’s website.


Peter J. Solomon Company (PJSC) is a leading independent investment banking firm headquartered in New York, City. Founded in 1989, the firm provides owners, boards of directors, chief executives and senior management of public and private companies with strategic and financial advice.

The firm’s broad range of assignments include mergers, acquisitions, divestitures, restructurings, recapitalizations, refinancings and fairness opinions. PJSC also has built a successful practice defending companies in proxy and take-over contests. The firm’s clients represent industry leaders in retail, apparel, wholesale and catalogue distribution; e-commerce; media, entertainment, communications and technology; health care, pharmaceuticals and life science; branded and unbranded consumer products and industrial products.