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Providence Equity completes DoubleVerify acquisition

Providence Equity has closed its previously announced acquisition of a majority stake in DoubleVerify, a provider of digital media measurement software and analytics. No financial terms were disclosed. Capital One provided financing to support the transaction.


NEW YORK–(BUSINESS WIRE)–DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, today announced that Providence Equity has completed its majority investment in the Company.

As previously disclosed, digital marketing and advertising executive and former CEO of Starcom MediaVest Group Laura Desmond has been appointed Lead Director of the DoubleVerify Board of Directors. The DoubleVerify management team, under the direction of CEO and President Wayne Gattinella, will continue to lead the Company.

Since DV was founded in 2008 with the creation of the first brand safety solutions for online advertisers, 3rd party measurement has become a requirement for most brand advertisers. Today the Company provides a comprehensive technology solution that assures the quality and performance of digital media investments for the world’s largest brands and media platforms. The DV Authentic Impression® provides clients with a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety requirements.

As part of the transaction, Capital One served as administrative agent and lead arranger on a senior secured facility to the Company. The proceeds were used to support Providence’s acquisition of DoubleVerify.

About DoubleVerify
DV is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world’s largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at

About Providence Equity Partners
Providence is a premier global private equity and credit investment firm with more than $50 billion in capital under management. Providence pioneered a sector focused approach to private equity investing with the vision that a dedicated team of industry experts could build exceptional companies of enduring value. Since the firm’s inception in 1989, Providence has invested in more than 160 companies and is the leading equity investment firm focused on the media, communications, education and information industries. Providence is headquartered in Providence, RI and also has offices in New York, London, and Hong Kong. For more information, please visit

About Capital One
Capital One Financial Corporation ( is a financial holding company whose subsidiaries, which include Capital One, N.A., and Capital One Bank (USA), N.A., had $239.8 billion in deposits and $350.6 billion in total assets as of June 30, 2017. Headquartered in McLean, Virginia, Capital One offers a broad spectrum of financial products and services to consumers, small businesses and commercial clients through a variety of channels. Capital One, N.A. has branches located primarily in New York, Louisiana, Texas, Maryland, Virginia, New Jersey and the District of Columbia. A Fortune 500 company, Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 100 index.