33Across Adds John Kahan to Board

John Kahan, general manager of business and customer intelligence for Microsoft’s Online Services Division, has joined its board of social targeting platform company 33Across Inc., the company announced. 33Across is backed by investors including Flybridge Capital.

PRESS RELEASE
33Across, the leading social targeting platform, announced today that John Kahan, General Manager of Business and Customer Intelligence for Microsoft’s Online Services Division, has joined its board of directors. Kahan becomes the second addition to 33Across’ board this year, joining Jon Karlen, Flybridge Capital General Partner.

“Having John join our board not only validates our current success, but allows us to tap into John’s vast business experience in data, analytics, marketing and monetization to accelerate our high-growth business,” said Eric Wheeler, CEO of 33Across. “33Across is in the fortunate position of being at the intersection of big data and social media – pioneering deep social insights and uncovering new targeting models for the world’s best brands. We’re thrilled to have someone of John’s caliber on our Board.”

“It’s no coincidence that 100 Fortune 500 companies are 33Across customers,” stated John Kahan, General Manager of Microsoft’s Online Services Division. “Big brands are facing the realization that they must understand and leverage the social influence of their customers and prospects in order to remain competitive. 33Across is a leader in providing enterprise-level social insights and, most importantly, making them actionable across the web. As such, I’m delighted to take on this role and look forward to collaborating with the 33Across executive team to advance this tremendous opportunity.”

John Kahan currently oversees Microsoft’s online customer data assets, analytics, marketing operations and its next generation Business and Customer Intelligence systems. Additionally, he runs international marketing operations for Bing and MSN worldwide…

Formerly, he was the World Wide General Manager for Microsoft’s Global Relationship Marketing Group within Corporate Marketing. During that time, he was responsible for Microsoft’s Customer Relationship Marketing efforts across all Microsoft businesses.

Mr. Kahan joined Microsoft from IBM, where he spent over 18 years in international marketing and sales, conducting programs in more than 60 countries. At IBM, Mr. Kahan was Vice President of Integrated Marketing Communication for the Sales and Distribution division, leading IBM’s customer-facing teams in marketing and brand activities around the globe. In his previous position, he was Director of IBM Global Direct Marketing, responsible for the go-to-market direct marketing model for all IBM business units worldwide.

Mr. Kahan holds a BS in Computer Science and Mathematics from the State University of New York at Binghamton and an MBA in International Business and Finance from the New York University (NYU) Stern School of Business. He taught as an adjunct professor at NYU for five years and recently sat on the board of directors for the Direct Marketing Association. From 2002 to 2008, he served as chairman of the Board of BPA Worldwide, a leading business to business media audit firm.

About 33Across Inc.
33Across, the leading social targeting platform, uses proprietary technology to build a unique Brand Graph for each of its 350+ customers, including VISA, British Airways and Brooks Brothers. Each Brand Graph plots the anonymous social engagement, influence and interests of a brand’s customers against 33Across’ enormous 200+ million U.S.-user social graph. 33Across enables advertisers to understand and reach these new audiences revealed within their Brand Graph for both brand and direct response initiatives. The company has offices in New York, San Francisco, Sunnyvale, Los Angeles, Chicago, Boston, Detroit and Atlanta.

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