Zimbio Inc. has acquired Lonny, a monthly online magazine about home décor. Terms of the deal were not released. Zimbio is the parent company of entertainment news website Zimbio.com, and fashion and beauty website StyleBistro.com.
Zimbio Inc., parent company of the fifth largest entertainment news website, Zimbio.com, and top ten fashion and beauty website StyleBistro.com (comScore), announced today it has acquired Lonny, a monthly online magazine that focuses on home decor. Zimbio gains the founding editorial team, the Lonny website, its library of past issues, and an archive of thousands of original photographs. The acquisition complements the company’s existing offerings, StyleBistro.com and Zimbio.com, extending its reach in a new women’s lifestyle vertical.
Launched by designer and editor Michelle Adams and photographer Patrick Cline in October 2009, Lonny has featured the work of design luminaries including Bunny Williams, Kelly Wearstler, Albert Hadley, Vicente Wolf, and Cath Kidston. In just two-and-a-half years, Lonny has developed a passionate following of young, affluent professionals with a special affinity for design. By supplying dynamic, accessible interiors, and consistently unearthing new products and resources, the magazine has introduced a broad range of exciting style discoveries to an enthusiastic readership.
“Lonny’s combination of category-leading editorial and stunning photography has attracted an incredibly loyal and passionate audience. They’ve become hugely influential in a very short time,” said Tony Mamone, CEO of Zimbio. “We plan to leverage our technology platform and publishing tools to grow the content, reach a larger audience, and give Lonny fans more ways to access and interact with it.”
Zimbio will invest in the Lonny team and technology, both to grow the existing publication and enhance the web experience with easy access to back issues and a fully searchable image collection. Zimbio also intends to bring Lonny content to more platforms including tablets and smartphones.
“Our team is delighted to join forces with Zimbio,” said Adams. “This partnership is a natural fit for Lonny, as Zimbio’s expertise in the technology field will allow us to maximize our content in innovative ways, and ultimately serve our readers on a whole new level. We look forward to connecting with Lonny readers on a more frequent basis and across multiple platforms.”
“We’re so thankful for the success of Lonny, which was due in large part to the support and encouragement we’ve received from everyone in the shelter community, and look forward to our next chapter as part of Zimbio,” said Cline.
Founders Michelle Adams and Patrick Cline will continue at the Lonny helm. Adams, co-founder and editor-in-chief of Lonny, also started Rubie Green, an organic textiles company. She has made several appearances on The Nate Berkus Show, and has been featured in Vanity Fair, O, the Oprah Magazine and The New York Times. Prior to Lonny, Adams worked in the editorial department of domino. She is a graduate of Michigan State University.
Patrick Cline is Lonny’s co-founder and director of photography. Cline’s professional career began in London where he worked as the assistant to avant-garde photographer Dan Burn-Forti. He moved to New York City in 1996 and began printing for such photographers as Tom Munro, Mario Testino, and Annie Leibovitz. Cline’s work, which has taken him around the world, has also appeared in InStyle, Redbook, V Magazine, and Vanity Fair.
About Zimbio Inc.
Zimbio Inc., parent company to Zimbio.com and Stylebistro.com, reaches an audience of more than 30 million global monthly readers across fashion, beauty, celebrity and entertainment. Zimbio.com is comScore’s #5 Entertainment News site, StyleBistro.com is top ten in the Fashion, Beauty and Style category. Brands are connected with Zimbio Inc.’s deeply engaged and influential audience through high impact media placements and innovative content integrations. The company has offices in San Carlos, Calif. and New York City, and is venture-backed by Menlo Ventures, Draper Associates, and Great Oaks Venture Capital.
Launched in October 2009, Lonny is a monthly online magazine that focuses on lifestyle and home decor. Founded by designer and editor Michelle Adams and photographer Patrick Cline, the magazine’s name was formed by combining “London” and “New York,” the pair’s hometowns. Lonny has featured the work and interiors of such design luminaries as Bunny Williams, Kelly Wearstler, Albert Hadley, Vicente Wolf, and Cath Kidston. In just two-and-a-half years, Lonny has developed a passionate following of young, affluent professionals with a special affinity for design. By supplying dynamic, accessible interiors, and consistently unearthing new products and resources, the magazine has introduced a broad range of exciting style discoveries to an enthusiastic readership. Lonny’s freedom from page limits has resulted in more content in each issue, offering an intimate look into the way people really live. In addition to showcasing extraordinary residences around the world, the magazine has highlighted innovative bloggers and the latest market finds. Lonny has been featured on The Nate Berkus Show and in Vanity Fair, The New York Times, GOOP, and blogs worldwide.