PE-Backed Dowden Health Media Buys QD Healthcare

Dowden Health Media, a company backed by High Road Capital Partners, has completed its acquisition of QD Healthcare Group, a Connecticut-based medical communications firm. Terms were not released.

PRESS RELEASE

High Road Capital Partners (www.highroadcap.com) announced today that its portfolio company Dowden Health Media has completed the acquisition of QD Healthcare Group, a Connecticut-based medical communications firm that provides scientific content development, promotional medical education and related marketing services to the pharmaceutical and biotechnology industries.

In conjunction with this acquisition, Dowden has separated into two platform companies, Dowden Medical Communications Group (DMCG) and BlueSpire Strategic Marketing. High Road controls both entities.

“DMCG and BlueSpire serve distinct, attractive markets and have independent strategies for growth that will be accelerated by the separation of their business operations,” said Jeffrey Goodrich, a High Road Partner.

DMCG, which includes QD Healthcare Group, provides technically oriented marketing services to pharmaceutical companies to educate physicians on appropriate uses of pharmaceutical products.

“The acquisition of QD Healthcare addresses a core component of DMCG’s growth strategy by providing scientific expertise and services that are complementary with our content and meeting management services but are employed earlier in the pharma marketing and lifecycle management process,” noted Jim Hughes, President of DMCG. Nick Kiratsous, President of QD Healthcare Group, added, “Combining the expertise of DMCG and QD represents a unique service offering that can broaden and deepen our client relationships.”

BlueSpire provides strategic marketing services for healthcare and financial services clients with a focus on multi-channel marketing solutions with a strong emphasis on end-user content and digital media. It was formed through the combination of Dowden Custom Media and Priority Integrated Marketing, which Dowden acquired in June 2011.

“Our clients have reacted positively to our enhanced service offerings and ability to generate results for the highly regulated health and wealth markets,” said BlueSpire President Kathryn Hammond.

The QD Healthcare Group acquisition closed on November 13, 2012. Financing for the transaction was provided by Fifth Third Bank. Transaction consideration was not disclosed. DeSilva + Phillips advised the sellers. Working on the transaction from High Road were Partner Jeffrey Goodrich, Principal Ben Schnakenberg, and Associate Paul Langley.

High Road has completed 18 transactions – eight platform investments and ten add-on acquisitions – for its debut fund, High Road Capital Partners Fund I, LP.

High Road Capital Partners
High Road Capital Partners is a private equity firm focused on smaller middle market transactions. High Road was formed in 2007 and currently manages over $150 million of committed capital. High Road focuses on niche-leading companies with revenues of $10 million to $100 million and EBITDA of $3 million to $10 million. Once acquired, High Road works in partnership with management to take the companies to the next level through a combination of organic growth initiatives and add-on acquisitions. More information on High Road may be found on its website, www.highroadcap.com.

Dowden Medical Communications Group
Dowden Medical Communications Group is a provider of promotional medical education communication services through Medical Decision Point, LLC and Convergent Health Solutions, LLC; and eCrossings Media. DMCG is headquartered in Montvale, New Jersey. Further information about DMCG is available at http://www.convergent-health.com/, http://www.medicaldecisionpoint.com/ and http://www.ecrossingsmedia.com.

QD Healthcare Group
QD Healthcare Group provides scientific content development, promotional medical education and related marketing services to the pharmaceutical and biotechnology industries. QD Healthcare Group was founded in 1999 by Nick Kiratsous and Bradley Mock and is located in Stamford, Connecticut. Further information about QD Healthcare Group is available at http://www.qdhealthcare.com/.

BlueSpire Strategic Marketing
BlueSpire Strategic Marketing, headquartered in Minneapolis, Minnesota, provides healthcare and financial marketing services to organizations nationwide. It has over 50 combined years of marketing experience from its founding companies, Priority Integrated Marketing and Dowden Custom Media. BlueSpire helps its clients reach their audiences and deliver results through strategy, content marketing, custom publishing, email marketing, website design and development, social media marketing and search engine optimization. More information about BlueSpire is available at http://www.bluespiremarketing.com.

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