H.I.G. Growth Partners Exits Triad Retail

H.I.G. Growth Partners has exited its investment in Triad Retail Media, selling the stake to Rockbridge Growth Equity and Falcon Investment Advisors. Founded in 2004, Triad operates digital retail media programs for retail company websites.

PRESS RELEASE

H.I.G. Growth Partners (“H.I.G.”), the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm, announces the sale of its affiliate’s investment in Triad Retail Media (“Triad” or the “Company”) to Rockbridge Growth Equity and Falcon Investment Advisors.

Founded in 2004, Triad Retail Media (www.triadretail.com) is the market leader in creating, managing and operating digital retail media programs for highly-trafficked retail websites. Triad’s retail partners include Walmart, Sam’s Club, eBay, Toys “R” Us, CVS and many others. H.I.G. partnered with Triad’s management team as part of its investment in 2009.

“H.I.G. has been an exceptional partner to Triad as we have continued our significant growth,” said Greg Murtagh, Chief Executive Officer of Triad. “Their market knowledge and company building expertise was invaluable as we scaled our team, partners and revenue over the past three years.”

“The executive team of Founder/CEO Greg Murtagh and President/COO Roger Berdusco is world-class, and we have enjoyed our partnership with them. The Company grew at an incredible annual growth rate of 40% during our investment and is positioned as a market leader,” commented John Kim, Managing Director of H.I.G. Growth Partners. “We look forward to watching Triad’s continued success and growth in the future.”

H.I.G. remains very active in the digital media and marketing services sectors, with other investments including Batanga, Escalate Media, REVShare, SpotXchange and Telescope, and continues to look for new opportunities.

About H.I.G. Growth Partners
H.I.G. Growth Partners is the dedicated growth capital investment affiliate of H.I.G. Capital, a leading global private equity investment firm with over $10 billion of capital under management and offices in Miami, Atlanta, Boston, Chicago, Dallas, New York, and San Francisco in the U.S., and affiliate offices in London, Hamburg, Madrid and Paris in Europe as well as Rio de Janeiro in South America. With $500 million of committed capital, Growth Partners seeks to make both majority and minority equity investments ranging from $5 million to $30 million in strong, growth-oriented businesses with between $10 million and $100 million in revenues. Growth Partners considers investments across all industries, but focuses on certain high-growth sectors where the team has extensive in-house expertise such as healthcare, technology, internet and media, consumer products and technology-enabled financial and business services. Growth Partners strives to work closely with our management teams to serve as an experienced resource, providing broad-based strategic, operational, recruiting and financial management services from a vast in-house team and a substantial network of third-party relationships.

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