Boxever, a big data and personalization platform for airlines and travel operators, has announced a $6 million investment. the funding was led by Polaris Partners, with Dublin firm Frontline Ventures also participating.
Boxever, the leading big data and personalization platform for airlines and travel
operators, has been selected by Tigerair, a global brand and leading low-cost carrier, to customize how they sell
flights and other travel services to their guests, increasing conversion rates and enhancing the customer
experience. The company also announced a $6 million investment led by Polaris Partners, with Dublin firm
Frontline Ventures also participating to further expand their rapidly growing business.
Alexander Knigge, Group COO of Tigerair remarked on the promise of Boxever’s technology for the future of
their consumer experience:
“Boxever enables us to understand our customer’s shopping behaviors and purchase patterns and use this
insight to personalize online and email interactions in real-time,” said Knigge. “It was quick to implement and
their travel-focus was a huge benefit. Using Boxever is a win-win for us and our customers – we maximize upsell
and cross-sell opportunities while also delivering a better, more relevant experience to our passengers.”
Today, Boxever analyzes over 60 million guest profiles and billions of individual shopping, purchase and
support interactions daily. Boxever’s customers use the platform to understand and communicate with their
guests, effectively anticipating their needs, delivering double-digit improvements in flight conversion and
ancillary sales, and contributing millions to their bottom line.
“Being selected by Tigerair is an incredible validation of what we’re doing at Boxever. Their focus on customer
centricity is completely aligned with our vision. Airlines have access to vast amounts of untapped structured
and unstructured information about their guests and very few are using this effectively,” said Dave O ‘Flanagan,
Boxever’s CEO. “ Furthermore, we are delighted to have Polaris Partners as an investor. Their expertise and
strategic input will be invaluable as we grow, and the funding enables us to accelerate our growth plans and
drive our product strategy so that we can capitalize on the huge opportunity in travel”.
Headquartered in Dublin, Ireland Boxever has hired over 20 people in the last six months and expects to double
their employees in the coming year. Boxever has won a number of other global travel brand accounts in recent
months, where their deep travel expertise and agile analytics platform allow them to deliver immediate value
to their customer’s businesses.
Commenting on today’s announcement, Noel Ruane, European Venture Partner with Polaris Partners said: “We
are delighted to join the Boxever team and help them accelerate their global growth plans. Their deep travel
domain expertise coupled with their outstanding engineering and data science capabilities is solving a huge
unmet need in a $3.4 trillion industry.”
Launched in October 2012, Boxever is a Big Data & Personalisation platform that enables Airlines and Travel
Companies to gather and analyse customer data in real- time creating a single customer view that powers 1-1
marketing and personalisation. For further information, please visit www.boxever.com
Tigerair, established in 2004, is a leading Singapore-based no-frills airline that offers affordable travel options
and a seamless customer experience.
Tigerair comprises four airlines, namely Tigerair Singapore, Tigerair Mandala, Tigerair Philippines and Tigerair
Australia. Collectively, the Group’s network extends to over 50 destinations across 13 countries in the Asia
Pacific. As at 31 December 2013, Tigerair operates a fleet of 51 Airbus A320-family aircraft, averaging less than
three years of age.
Tigerair empowers travellers to explore new destinations, and accumulate memorable experiences, by offering
an increased network of destinations. It is also committed to maintaining the highest standards of safety,
security and reliability. For more information, please visit www.tigerair.com.
About Polaris Partners
Founded in 1996, Polaris Partners has more than $3.5 billion in capital under management which we invest
into a diverse portfolio of technology and healthcare companies throughout their lifecycles. From the earliest
startup phases through the growth equity stages, Polaris Partners takes minority and majority positions
alongside outstanding management teams to help grow industry leading companies like Ascend, Akamai,
Ironwood, LogMeIn, Q1 Labs, and Receptos. With offices in Boston, San Francisco and Dublin, Polaris partners
with an unparalleled network of repeat CEOs, entrepreneurs, top scientists and emerging innovators who are
positioned to make a significant impact in their fields and vastly improve the way in which we all live and
work. The result: Hundreds of growing companies, thousands of jobs generated, and billions of dollars of
value created. For more information, visit www.polarispartners.com.