Tubular Labs raises $11 mln led by Canaan Partners

Tubular has secured an $11 million Series B financing led by Canaan Partners. Prior investors including FirstMark Capital and Lerer Ventures also participated. Tubular is an online video marketing platform.

PRESS RELEASE

At the forefront of data-driven marketing for the online video market, Tubular today announced that Canaan Partners led an $11 million Series B financing for the company. Prior investors including FirstMark Capital and Lerer Ventures also participated. It also announced the official launch of Tubular Intelligence, a new enterprise solution that enhances the very successful Tubular Audience Dashboard product. Taken together, Tubular now offers the first and only comprehensive video marketing and intelligence software platform available to publishers and brands of all sizes.

“What attracted us to Tubular are the broad and loyal customer base that the company has built rapidly through referrals, and the richness of the insights provided through its AudienceGraph technology”

Over 2,000 publishers including Seventeen Magazine, Jamie Oliver, Vice, AwesomenessTV and Maker Studios use Tubular’s software to understand, engage, and grow audience in real time. Combined, Tubular users reach over 200 million total subscribers, generate two billion views/month, and are growing their video views over 50% faster than non-Tubular users.

“What attracted us to Tubular are the broad and loyal customer base that the company has built rapidly through referrals, and the richness of the insights provided through its AudienceGraph technology,” said Warren Lee of Canaan Partners. “We are excited to be working with Rob and his team to build a world-class technology company.”

Tubular Intelligence enables large brands, agencies, and publishers to gain insights derived from the engagements of 150 million individual video fans on YouTube, Facebook and Twitter. As a result, only Tubular provides demographics, audience overlap and a proprietary video influencer score for the two million largest YouTube channels to improve earned and paid media campaigns.

“As the $300 billion television market moves online, it fragments exponentially. Video is delivered in varying lengths across an ever-increasing number of devices, apps, social networks, and ad formats. Publishers and marketers have had trouble making sense of it all,” said Rob Gabel, founder and CEO of Tubular Labs. “For the first time, Tubular Intelligence demystifies the black box of online video, instantly identifying the video content, creators, conversations and competitors relevant to your brand.”

Tubular Audience Dashboard and Tubular Intelligence together create the first easy, instant, and actionable video marketing platform for brands, media companies and multi-channel networks. For enterprises with advanced needs, Tubular’s intelligent video marketing platform options include full-service consulting, content strategy, and paid media planning and optimization.

“Tubular elevates our publishers and brands to the forefront of video,” said Allison Stern, Co-Founder of Tubular and GM of Media Solutions. “Our software and services provide the insight to create the right content, partner with the right talent, and target the right audience, which is essential to success in online video today.”

“Today, brands can easily publish video to entertain audiences or inform potential customers,” said Rick Heitzmann of FirstMark Capital. “Content marketing in particular is exploding, and the single most powerful form of content has always been video – sight, sound and motion.”

Tubular Labs (www.tubularlabs.com) is the only online video marketing platform that provides actionable insights based on the behavior of over 150 million individual viewers in order to elevate brands and publishers to the forefront of video. Over 2,000 publishers who collectively deliver two billion monthly views to 200 million subscribers use Tubular to grow their audiences over 50% faster than average. Investors include Canaan Partners, FirstMark Capital, Lerer Ventures, SV Angel, High Line Venture Partners, Plymouth Capital Management & Advisors, Matt Coffin, Allen Debevoise, and other individuals with deep experience in cloud software, advertising, and online video.

Canaan Partners (http://www.canaan.com) is a global venture capital firm that invests in entrepreneurs with visionary ideas. With $3.4 billion under management and over 150 exits to date, Canaan has funded some of the world’s leading technology companies including PrimeSense, SuccessFactors, Tremor Video and Virsto as well as healthcare stars like Cerexa, Chimerix and Advanced BioHealing. Current technology investments include Cardlytics, eBates, Kabam, Lending Club, SOASTA and Zoosk in the U.S.; BharatMatrimony and UnitedLex in India; and LiveU in Israel.

About FirstMark Capital

FirstMark Capital is an early stage venture capital firm based in New York City that partners with exceptional entrepreneurs who are changing the world by solving meaningful problems. FirstMark has built a deeply engaged community among the extraordinary teams in its network to spread ideas and opportunities. FirstMark’s portfolio includes remarkable businesses like Pinterest, Lumosity, Aereo, TapAd, Tubular, Shopify, Riot Games, and dozens more.

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