Twin Bridge Capital Buys Our Love With Best Holiday Gift Ever
Even though Christmas isn’t a competition, Twin Bridge Capital Partners won. For the holidays, the firm has gone above and beyond the standard holiday fruit basket. They’ve gone beyond even a nice Hickory Farms sampler set or a blanket-they’ve sent a blanket with sleeves. Yep, this week one lucky Buyouts editor received a Private Equity Snuggie.
Not only has the firm sent us this gem of American pop culture, but Twin Bridge went ahead and blew our minds by embroidering its logo on the sleeve. We didn’t even know you could order custom Snuggies, but consider this a game-changer in the realm of gift-giving. After all, nothing screams warmth-while-keeping-your-arms-free like leveraged buyouts.
So when you’re wearing your Snuggie at a high school football game (as recommended) and someone asks, “Oh hey, where’s that Snuggie from?” you can go ahead an answer, “Oh, its from Twin Bridge Capital Partners, like this here logo says. Ever heard of ‘em?” Then your friend can say, “No, I haven’t. By the way, I was thinking of selling my sector-leading company with mission-critical products and sticky revenue. Know any qualified buyers?” And the conversation goes from there.*
But the embroidered Snuggie is not all we received. Nay, it gets even better. Twinbridge’s generous gift includes a Christmas card with a photo of its partners donning Snuggies while reading Buyouts magazine. We are of course flattered, and can’t help but wonder if they used a different photo for every media outlet they sent Snuggies to, which would be extremely impressive, or if they put all their eggs in one basket and sent everyone a card picturing Buyouts. (Did anyone else get one?) Either way, it was a nice touch.
*Snuggies not actually proven to create deal flow.




Andrei Vorobiev said on December 7, 2009
Come on, Erin! It was just a little snuggly self-promotion for people to remember them, not hard-core bribery!
On the second thought, maybe it was? Reporters are a powerful bunch…
Busy Body said on December 8, 2009
Would you have preferred a failed kidney from portfolio company DSI?
peadmin said on December 8, 2009
Busy body – only if the kidney was also embroidered with the firm’s logo.
And Andrei – At the end of the day we’re journalists so, jokes aside, no bribes occurred, but that doesn’t mean we didn’t LOVE the Snuggie! (Admittedly we enjoyed the Buyouts card even more…)
-Erin