Post Capital Partners has backed a management buyout of event marketing agency TBA Global. Terms were not disclosed. Post Capital is based in New York.
Post Capital Partners LLC today announced that it has supported a management buyout of TBA Global, an award-winning live event marketing agency. The investment, made in partnership with CEO Paula Balzer and her senior management team, provides TBA Global with a well-established financial partner as it implements a focused growth strategy in the engagement marketing space.
TBA Global works with clients like ExxonMobil, Bank of America and Monster Worldwide to help them navigate the growing convergence of creative marketing and technology. The company consistently places among Advertising Age’s top 10 rankings for event marketing agencies and won a number of industry awards in 2012, including two Gold Event Technology Awards at EventTech.
Post Capital Managing Director Michael Pfeffer said, “We are pleased to have the opportunity to partner with Paula Balzer, who became CEO following this investment after previously serving as COO. TBA Global is an industry leader in creating cutting-edge experiences for clients that mix the best of live events and digital technologies. Paula and her team are building on that legacy in 2013 with exciting new products and services.”
TBA Global CEO Paula Balzer said, “2013 got off to a great start with the return of clients like Google and Walmart. This partnership with Post Capital will facilitate our continued growth as we work with our clients to make engagement marketing a game-changing component of successful marketing strategies.”
Bob Geddes, the former CEO of TBA Global, remains on the TBA Global board and continues to be an investor in the company. “I am very excited about the future of TBA Global; Paula’s leadership and the partnership with Post Capital can drive the company to new heights,” stated Bob Geddes.
Post Capital was advised on the transaction by Winston & Strawn and Crowe Horwath. Webster Bank provided the senior debt financing.
About TBA Global
TBA Global is an award-winning event marketing agency that designs and executes live experiences where creativity and technology converge. Some of its prestigious clients include Google, Walmart, IBM, Bank of America and Monster Worldwide. AdAge and Event Marketer have consistently named the company one of the top Event Marketing Agencies in the United States and TBA Global was recently presented with two Gold Event Technology Awards for its proprietary digital technologies.
About Post Capital Partners LLC
Post Capital Partners (www.postcp.com) is a private investment firm that makes both minority growth and control investments in companies with a minimum of $10 million of revenue and $2 million of EBITDA. Post Capital primarily employs an “Executive-First” deal sourcing and investment strategy in which they pursue growth capital investments, management buy-outs, and “Executive-First” platform searches. Based in New York City, Post Capital invests a committed capital fund with top-tier institutional and sophisticated private investors.