Campanja has secured $5 million in Series A financing from Hoxton Ventures alongside DFJ Esprit. The new capital will be invested in platform development, key hiring in Palo Alto and Stockholm, and international expansion, including opening new offices in London and New York.
Campanja, the fast growing platform which transforms the effectiveness of search engine marketing, has secured $5m (£3m) in Series A financing from Hoxton Ventures alongside DFJ Esprit.
The new capital will be invested in platform development, key hiring in Palo Alto and Stockholm, and international expansion, including opening new offices in London and New York.
Campanja’s technology revolutionizes the $47 billion search engine marketing industry, dramatically reducing the cost of acquiring customers. The company’s platform allows customers to optimize advertising spend in real-time, uniquely adjusting for location, time, and seasonality.
Marcus Anzengruber, Campanja’s CEO, said: “We are determined to make sure that our customers get the best value and control over their advertising dollars. Our technology ensures our customers get the best return on their spend, second by second, and don’t overspend on acquiring traffic that doesn’t yield results – hence our tagline ‘don’t settle for average’.”
Several large online advertisers, including major US advertisers, rely on the Swedish start-up’s technology to maximize their return from paid search advertising.
Rob Kniaz, a founding partner of Hoxton Ventures, said: “Hoxton focuses on investing in disruptive European start-ups that scale to become large, billion-dollar plus companies. We’ve been continually impressed with what Campanja has built and what its product can deliver for sophisticated online advertisers.”
Scott Sage, partner at DFJ Esprit, added: “Campanja is yet another example of European world-class engineering talent that has quickly gained market share across Europe, and is now closing multi-million dollar deals in the US. Accelerating the Europe-to-US expansion is a great example of how we can leverage DFJ Esprit’s US links to assist our portfolio companies.”
Angel investors Ram Shriram, a founding investor and board member of Google, and David Axmark, co-founder of MySQL, also participated in the funding.
Campanja has become a market leader in the real-time search engine marketing industry, improving customers’ campaign effectiveness by up to 60 percent.
Founded in Stockholm in 2010, Campanja has expanded rapidly in the past year, growing to 44 employees, with revenues forecast to grow at around 300% this year. The company has customers in the U.S., Europe and Middle East.
Campanja uses big data and real-time bidding solutions to improve search engine marketing (SEM) results. Founded in 2010 by Marcus Anzengruber and Berner Setterwall, the company has assembled a world-class team of AI scientists, developers, and SEM experts. Campanja has distinguished itself as a leader in the search engine marketing space by improving KPIs for many of the largest and most sophisticated online advertisers. The company recently opened an office in Palo Alto to better serve a growing number of US-based clients.
Campanja’s ‘real-time’ bidding technology can improve marketing performance by up to 60 percent for some customers. Several large companies, including major US advertisers, rely on the Swedish startup’s technology to maximize return from paid search advertising.
About Hoxton Ventures
Hoxton is a London-based ‘micro-cap’ early stage venture capital firm that invests in European startups able to scale into global winners. It focuses on companies that either disrupt existing industries or invent entirely new ones. The firm was founded by Hussein Kanji and Rob Kniaz.
About DFJ Esprit
DFJ Esprit is one of Europe’s most experienced venture capital investors, helping entrepreneurs build ground-breaking technology companies. In the last three years, DFJ Esprit’s exits have generated more than $2.3 billion in combined enterprise value. Portfolio companies include Achica, Apatech (sold to Baxter Healthcare), Conversocial, Datahug, EVE (sold to Synopsys), Graze, Greenpeak, Horizon Discovery, Icera (sold to Nvidia), LOVEFiLM (sold to Amazon), Lyst, Neul, SportPursuit, StrikeAd, The Cloud (sold to BSkyB), ZBD Displays and Zeus (sold to Riverbed).