Main Capital has acquired a majority stake in Berlin-based Evania Video, a provider of programmatic video solutions. No financial terms were disclosed.
Main Capital has acquired a majority stake in the fast-growing software company evania video. evania video provides a software-platform for publishers to monetize their inventory through video advertising, which includes a sophisticated player, tracking and video content management technology.
evania video is a widely-known, software driven company within the Advertising and Marketing Technology market that has established itself as a pioneer in the field of programmatic video advertising. Serving to the supply side in digital advertising (publishers and media sales houses), evania video’s software enables its clients to maximize revenues by making their existing inventory available for high yield video demand. From its office in Berlin, Germany, the company offers its technology to publishers worldwide.
Due to an increase in broadcasting bandwidth and mobile devices, the Advertising and Marketing Technology markets are experiencing a major shift towards video and mobile advertising solutions. With its focus on these segments, evania video is well-positioned to serve the future needs of publishers and sales houses through their proprietary software platform. Furthermore, the unique positioning as a Meta-Supply Side Platform enables evania video to connect to most major Supply Side Platforms simultaneously, which improves the value to the supply side of the business. The impressive growth rate of 100% for the last two years emphasizes that evania video addresses a considerable need in the market. With its broad reach and strategic partnerships with some of the continent’s leading publishers, evania video is a gateway to the European market for advertisers.
By acquiring a majority stake, Main Capital will actively support evania video in further international expansion, as well as diversifying and strengthening the company’s offerings, among others through selective and complementary acquisitions. The established, knowledgeable management will continue to execute the current business and with the support of Main Capital the company expects to continue broadening the solutions, services and markets of evania video.
Cooperation evania video – Main Capital
Oded Shoham (CEO and Co-Founder, evania video GmbH):
“We are thrilled to have Main Capital Partners onboard as a majority shareholder, and are confident that they are the ideal strategic partner for the continued and accelerated growth of evania video’s programmatic video advertising solutions.”
Charly Zwemstra (Managing Partner, Main Capital):
“evania video offers a self-developed, innovative solution for international publishers and sales houses to efficiently monetize the constantly increasing demand for video inventory. In addition to continuing the already demonstrated impressive growth, we see significant opportunities to further expand the business through intelligent acquisitions in the highly dynamic Advertising and Marketing Technology market.”
About evania video
evania video GmbH is a software driven company with focus on providing Publishers and Sales Houses with a proprietary and complete programmatic video advertising solution, including robust player technology, strong monetization options, and a wide variety of premium video content. The company has a strong foothold in the DACH publisher eco-system, and has recently begun to expand its business to other international markets.
About Main Capital
Main Capital is a private equity and Mezzanine Capital investor with an exclusive focus on the software sector in the Benelux and DACH area. Within this sector, Main Capital is the most specialized company in management buyouts and later-stage growth capital. Main Capital has approximately € 300 million under management for investments in mature but growing software companies in the Benelux and DACH area. An experienced team of professionals manages the Private Equity Funds.
In the current portfolio of Main Capital are rapidly growing (SaaS) software companies like Verklizan, Inergy, MUIS Software, Artegic (Germany), OBI4wan, Axxerion, b+m Informatik (Germany), Ymor, Roxit, OnGuard, Sharewire, SecondFloor, ABIT/EuroSystems (Germany), Sofon, Regas, ChainPoint, RVC and TPSC. Main Capital realised many successful exits like Connexys to Bullhorn, IASO to GFI/Solarwinds, Zetacom to Gilde Healthcare, Actuera to Waterland Private Equity and VisionWaves to IFS AB. The Mezzanine Capital group granted loans to e.g. The Valley, Travel Bird, Talkwalker and Worldmeetings.