Livingbridge backs marketing agency Brainlabs


Livingbridge has made an investment in London-based Brainlabs, a marketing agency. No financial terms were disclosed. JEGI | CLARITY represented and advised the shareholders of Brainlabs on the transaction.

PRESS RELEASE

New York, NY, March 13, 2019 – Working with a roster of leading brands including Formula1 and TUI, Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy. Founded in 2012, the company has grown organically from one to 240 people in just seven years. It has also been placed 1st ​in Deloitte’s Tech Track Fast 50, 5t​h ​in the Financial Times fastest growing companies in Europe, 5t​h in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year two years in a row.

CEO, Daniel Gilbert, left Google to set up Brainlabs having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. The business looks to take advantage of a hugely expanding market with the forecast of the UK & US addressable market for performance marketing set to grow to £3.3bn by 2021.

Brainlabs is headquartered in London and has grown its overseas presence through the 2017 opening of a US office in Texas, where the business has seen rapid growth.

The investment from Livingbridge will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data, and email to complement its performance marketing capability.

JEGI | CLARITY represented and advised the shareholders of Brainlabs on all aspects of the transaction.

Do you want exclusive news and analysis about private equity deals, fundraising, top-quartile managers and more? Get your FREE trial to Buyouts! Or subscribe now!