Rally Ventures led a $4.5 million Series A funding round in marketing automation company eRelevance Corp. Other investors in the funding round included Chicago Ventures, Miramar Venture Partners and Rothenberg Ventures. Existing angel investors also participated in the funding. The company has raised a total of $8.6 million since inception in 2013. Tom Peterson, venture partner at Rally Ventures, is joining the eRelevance board.
eRelevance Corporation (www.erelevancecorp.com), announced today that it has closed its Series A round of funding totaling $4.5M. Prior to this funding eRelevance raised $4.1M in seed capital, bringing its total capital raised to $8.6M since inception in July 2013. The funding will be used to drive top line growth with increases in sales and marketing along with the additional resources necessary to support company growth.
The Series A round was led by Silicon Valley based Rally Ventures. Other institutional participants include Chicago Ventures,Miramar Venture Partners and Rothenberg Ventures. In addition to the institutional investors, existing angel investors also participated in this round of funding. “eRelevance is addressing a real problem for the SMB market as the challenges of modern marketing are too difficult for SMBs to solve with software. SMBs require great customer service, great customer results, lots of internal domain expertise and continued innovation to deliver results over time,” stated Tom Peterson, venture partner, Rally Ventures. “eRelevance is solving this problem and we’re excited to be part of the company’s future.” Mr. Peterson will be joining the eRelevance board of directors.