PDC Brands, which is backed by Yellow Wood Partners of Boston, announced it has has acquired U.K.-based cosmetics company Original Additions. Terms of the deal were not disclosed.
Contact: Jennifer Keel
Creative Media Marketing
PDC BRANDS™ Announces European Headquarters with Acquisition of Leading Marketer of UK Cosmetics, Original Additions
Stamford, CT, (April 4, 2016) –PDC BRANDS is adding another gem to its growing portfolio of leading beauty, personal care and wellness brands with the acquisition of UK-based cosmetics company, Original Additions.
Founded in London on the fashionable Kings Road, Chelsea, Original Additions is home to three leading beauty brands:
* Eylure London is the #1 Cosmetic Eyelash brand in the UK and offers a complete range of designer lashes and eyebrow cosmetics available at mass channel and fashion retailers.
* Elegant Touch is the UK’s best-selling and multi-award winning brand of artificial nails offering a full range of glue-on nails, professional nail implements and salon-quality nail treatments.
* Salon System delivers a comprehensive assortment of professional lash, nail and waxing products for beauty therapists, nail technicians, salons and spas.
Eylure London, Elegant Touch and Salon System fit perfectly into PDC’s global portfolio of brands which includes America’s #1 Adult Bath Care brand Dr Teal’s, the #1 Men’s & #1 Women’s mass-market Fine Fragrance brands Body Fantasies and BOD Man, top Specialty Bath brands Bodycology and Calgon, and the fastest-growing multi-cultural haircare brand in the USA, Cantu.
James Stammer, CEO of PDC BRANDS shares, “The PDC management team and I are thrilled to be working with Managing Director, Simon Zussman and his team at Original Additions. I have great admiration for Simon – he has built powerhouse cosmetic brands through creativity, innovation and an unwavering commitment to quality. We welcome the Original Additions team to PDC BRANDS.”
“This is an important strategic milestone for the company and the first step in PDC’s long-term goal of becoming a major player in European Cosmetics and Beauty,” states Tad Yanagi, Partner at private equity firm Yellow Wood Partners and PDC Board Director.
Since partnering with Boston based private equity firm Yellow Wood Partners in 2012, PDC BRANDS has acquired eight category-leading consumer brands and continues to be on the lookout for more.
Founded in the early eighties, PDC BRANDS has emerged as a leader in the beauty, personal care and wellness space with a focus on mass-market retail. In 2012, the company joined forces with Boston based private-equity firm, Yellow Wood Partners. PDC BRANDS portfolio of products can be found at major mass, chain drug, grocery and specialty retailers throughout the USA, UK and in 50 markets globally. For more information, please visit: www.pdcbrandsusa.com.
YELLOW WOOD PARTNERS
Yellow Wood Partners is a Boston-based private equity firm focused on investing in consumer products brands and companies. The Yellow Wood approach places a greater focus on industry knowledge of the consumer space as well as the firm’s functional operational capabilities in the selection, diligence and management of the firm’s investments.
Yellow Wood has also established a more appropriate alignment of interests among all the stakeholders in the firm, including the operating management teams of their portfolio companies, their private equity investors and the Yellow Wood principals. And so, Yellow Wood was created with the motto: “Taking the road less traveled in private equity.” For more information, please visit: www.yellowwoodpartners.com.
Founded in London on the fashionable Kings Road, Chelsea, Original Additions serves the Retail and Professional markets with its three leading beauty brands. Original Additions is a company with many years’ experience within the beauty industry and is dedicated to the development of market-leading products through research and trend analysis to maximize sales potential and consumer demand. With distribution established in 40 countries, we have developed a dynamic business model that enables us to both drive new consumers to our product categories and
create brand loyalty. For more information, please visit: www.originaladditions.com