Strattam completes investment in Blacksmith Applications

Strattam Capital completed a majority investment in Blacksmith Applications, Inc., a software-as-a-service platform for the consumer packaged goods industry. Strattam made the investment alongside Blacksmith’s management, led by founder and CEO Paul Wietecha. Terms of the deal were not disclosed.

Press Release

Blacksmith Applications, Inc., the leading trade spend management Software as a Service (SaaS) platform for the consumer packaged goods (CPG) industry, announced today that Strattam Capital has completed its previously disclosed majority investment in Blacksmith, made in partnership with the company’s leadership team, led by founder and CEO Paul Wietecha. The terms of the transaction were not disclosed.

“We are really excited to move forward in our new partnership with Strattam Capital,” said Paul Wietecha, CEO of Blacksmith. “We are investing in a series of strategic initiatives to expand our product capabilities and deliver greater value to our customers.”

Canaccord Genuity served as Blacksmith’s financial advisor and Gesmer Updegrove LLP served as the company’s legal advisor. Wilson Sonsini Goodrich & Rosati served as Strattam’s legal advisor.

About Blacksmith Applications, Inc.
Blacksmith Applications is the leading provider of trade promotion and pricing management solutions to consumer product companies in the retail, foodservice and convenience store markets. Blacksmith’s customers manage their discounts and promotions through a profit-based workflow model and comprehensive claim validation process. Delivered through software and consulting services, the Blacksmith suite of solutions provides improved control, comprehensive analytics and highly efficient workflow tools. For more information, visit

About Strattam Capital
Strattam Capital is a modern private equity firm that takes an innovative and focused approach to investing in high-potential companies within the business information technology market. Our entrepreneurial-minded team applies our operational engagement strategy to deliver a better future for our companies. To learn more visit