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Signature Passion partners with family office Pragma Capital

Joliette, Québec-based Signature Passion, a maker of artisan breads and rolls, has entered into a partnership with Pragma Capital, a Canadian family office. No financial terms were disclosed. With the deal, Marc-André Pouliot, managing partner of Pragma, has been named the company’s president. Additionally, Tom Kaneb, formerly a managing director at Avrio Capital, has been appointed chair of the board. Signature Passion, which was founded in 1982, will use the partnership with Pragma to advance its North American growth plan by accelerating product development and expanding manufacturing capacity.


Signature Passion announces a new partnership with Pragma Capital

JOLIETTE, QC, July 12, 2016 /CNW Telbec/ – Signature Passion is pleased to announce a new partnership with Pragma Capital, a Montreal based family office with extensive experience investing in and growing companies that possess sustainable differentiators. “Our entire executive team is excited about this new partnership which will provide Signature Passion with additional resources to accelerate its growth plan to become a leader in artisanal bakery in North America,” said Chief Operations Officer Thierry Roca.

Effective July 1 2016, Pragma Capital’s Managing Partner Marc-Andre Pouliot has been named President of Signature Passion with the intention of scaling the company’s core bakery business and adding depth to the management team. Marc-Andre brings a strong business background from his family business in food services and as a former executive in capital markets. Marc-Andre has a Commerce degree from Concordia University, an MBA from Queen’s University, and a Chartered Financial Analyst designation.

Signature Passion also welcomes its new Chair of the Board, Tom Kaneb. Tom brings a wealth of experience in the food industry as a former partner at Avrio Capital and as a partner at Miralta Capital. He holds a BSc in Chemical Engineering from Queen’s University and an MBA from Harvard. Tom built his family business into the largest independent home heat retailer in Ontario. In addition, he co-founded Lorama Group in 1979 and co-founded Sigmapoint Technologies in 1999. He has extensive experience building and guiding management teams with a focus on successful growth.

Located in Joliette, Québec, Signature Passion is a baker of extremely high quality artisan breads and rolls, pâte à choux and brioche breads. “Building on its high quality products, Signature Passion has been successful in pursuing new growth opportunities in the Quebec, Canadian and U.S. markets. This partnership will help in achieving the ambitious growth objectives Signature Passion has set for itself by accelerating product development and manufacturing capacity expansion,” stated Marc Gosselin, President of Foodélice, a sales and marketing manufacturing agent which works closely with Signature Passion.

Signature Passion is privileged to announce this partnership with Pragma Capital to its loyal customers and suppliers. The expanded management team remains entirely committed to delivering delicious high quality products and passionate customer service.

For further information: Marc-André Pouliot, Président, Tel : (450) 759-6361, Fax : (450) 759-6104, Email :

Photo courtesy of Signature Passion