Canadian private equity firm Beringer Capital has acquired a majority stake in iCiDIGITAL, a digital consulting business headquartered in Raleigh, North Carolina. No financial terms were released for the deal, which will see the company’s top management retain an interest. Founded in 2014, iCiDIGITAL reports achieving expansion of 30 percent per year. Beringer, a specialty investor in media and marketing industries, said it will support the company’s continued growth by investing in its team, services and solutions. The iCiDIGITAL deal comes on the heels of Beringer’s investment in U.S. digital commerce agency Blue Acorn Inc last month.
Beringer Capital Invests In Digital Consultancy iCiDIGITAL
RALEIGH, N.C., May 15, 2017 /PRNewswire/ — Beringer Capital (www.beringercapital.com), a leading private equity firm focused on digital media and marketing services, has acquired a majority interest in iCiDIGITAL (www.icidigital.com), a top digital consulting firm. Financial terms were not disclosed.
As a provider of technical and creative business solutions, iCiDIGITAL leverages its expertise in end-to-end strategy, design, engineering and data analytics to build impactful customer experiences.
iCiDIGITAL’s leadership retains a significant stake in the company and the team will continue to operate independently under Greg Boone, the current President and CEO of iCiDIGITAL.
“Customer experience stands at the core of today’s fastest growing companies,” said Boone. “As technology and data become more readily available to all levels of decision makers, it’s critical for businesses to align their digital initiatives with customer expectations. Our partnership with Beringer Capital allows us to expand our reach and widen our talent pool across creative, engineering and data science. We’re thrilled to continue helping the biggest companies in the world transform and future-proof their businesses in this quickly evolving digital age.”
Since its inception in 2014, iCiDIGITAL has grown 30 percent per year, with offices in Raleigh, North Carolina and Chicago, Illinois. Its team of highly experienced and innovative experts help marketers enhance the customer experience for leading brands such as Time Warner Cable, Panera, NASCAR, SAS, Ingersoll Rand and Food Lion.
“We believe iCiDIGITAL is strategically positioned to help marketers of leading brands drive digital transformation at scale,” said Brian F. Martin, Vice Chairman and Managing Partner at Beringer Capital. “iCiDIGITAL’s team of world-class technologists and creative problem solvers have been instrumental in building exceptional customer experiences that have helped major brands stay competitive. We look forward to providing iCiDIGITAL with the resources they need to further invest in their team, services and solutions.”
iCiDIGITAL is an official partner of WEM industry leader, Adobe, and a trusted implementation partner for building adaptive systems with Adobe Marketing Cloud.
iCiDIGITAL is an industry leading digital consulting firm committed to building better customer experiences with expertise in end-to-end strategy, design, engineering, and data analytics. With a deep legacy in the Adobe Marketing cloud and one of the largest U.S.-based, centralized web experience management (WEM) teams, iCiDIGITAL’s experts deliver large scale integrated digital experiences and transformative business initiatives for Fortune 500 companies across multiple verticals. For more information about iCiDIGITAL, please visit http://www.icidigital.com.
About Beringer Capital
Beringer Capital is a leading private equity firm investing in digital media and marketing industries. Through a combination of strategic alignments and add-on acquisitions, Beringer Capital partners with founders and management teams to maximize the long-term value of their businesses. Beringer Capital adds iCiDIGITAL to its portfolio, which includes Blue Acorn, a leading digital commerce agency and Adweek, the preeminent media platform reaching brand marketers and agency executives. For more information, please visit http://www.beringercapital.com.
Photo courtesy of iCiDIGITAL