Return to search

Huron-backed Good Sportsman Marketing completes two add-ons

Huron Capital-backed hunting accessories business Good Sportsman Marketing completed two add-ons: Scent Web from Beaverton, Mich.-based A-Way Hunting Products, and Eugene, Oregon-based Bullseye Camera Systems. Huron has completed three add-ons for Good Sportsman Marketing since it acquired the platform company in June 2016.

Press Release

Huron Capital announced today that its portfolio company, Dallas, Texas-based Good Sportsman Marketing (“GSM”), has recently completed two add-on acquisitions. GSM acquired Scent Web from Beaverton, Mich.-based A-Way Hunting Products, Inc., and also acquired Eugene, Ore.-based Bullseye Camera Systems (“Bullseye”). These represent the second and third add-on acquisitions for GSM since Huron Capital’s initial investment in June 2016.

Scent Web has a patented delivery mechanism for dispensing deer scent attractants, which builds on GSM’s portfolio of innovative products that enhance the hunting experience. The acquisition represents GSM’s initial expansion into the scent/attractants market.

Bullseye designs, assembles and distributes target shooting camera systems. Using Bullseye’s camera system and its proprietary software application, shooters can view targets from long distances from mobile device as well as utilize several interactive features of the software for a unique experience at the range.

“Scent Web and Bullseye are great additions to our growing product lineup,” said Eddie Castro, CEO of GSM. “Scent Web offers several unique attributes that differentiate it from competing products, and we believe this will be a key product category extension for our Hunting Made Easy line. Meanwhile, Bullseye will be the initial building block in our new Shooting Made Easy line.”

Sean Roberts, Principal at Huron Capital, added, “We’re thrilled to add not one but two more acquisitions to GSM. Eddie and the GSM team have proven the ability to drive growth across their portfolio of products, and we look forward to seeing the potential of these new products through GSM’s distribution. We are excited about the future for both Scent Web and Bullseye, and are eager to pursue additional acquisitions as we expand the GSM platform.”

About Huron Capital
Based in Detroit, Huron Capital is an operationally-focused private equity firm with a long history of growing lower middle-market companies through our proprietary ExecFactor® buy-and-build investment model. We prefer complex situations where we can help companies reach their full potential by combining our operational approach, substantial capital base, and transaction experience with seasoned operating executives. Founded in 1999, Huron Capital has raised over $1.7 billion in capital through six committed private equity funds and invested in over 130 companies, and our portfolio companies have employed over 11,000 people throughout North America. The Huron Capital buy-and-build investment model includes equity recapitalizations, family succession transactions, market-entry strategies, corporate carve-outs, and management buyouts of companies having revenues up to $200 million. Huron Capital targets both control and non-control equity stakes in fundamentally-sound companies that can benefit from the firm’s operational approach to creating value. Huron Capital’s sector focus includes business services, consumer products & services and specialty manufacturing. For more information, please visit

About GSM
GSM has been a leader in the hunting and shooting accessories markets since its inception in 2000 when it pioneered the trail camera market with the launch of StealthCam. Since that time, GSM has added to its comprehensive portfolio of market-leading products with the addition of Walker’s hearing protection and enhancement devices, American Hunter deer feeders, Cyclops LED lighting, and HME hunting accessories. GSM combines its passion for the outdoors with its innovative design capability to create unique products that enhance the hunting and shooting experience for its enthusiast customer base. The Company sells its products at leading specialty retailers, online distributors and big box outlets across the U.S. and Canada.