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Beringer acquires digital commerce provider BrandShop

Canadian private equity firm Beringer Capital has acquired BrandShop, a Shelton, Connecticut digital commerce provider. No financial terms were disclosed for the deal, which saw the company’s management retain a significant stake. BrandShop specializes in direct-to-consumer services that help clients expand sales channels, access and analyze transaction-driven data, and achieve brand loyalty. Beringer will provide the capital needed for the company to continue scaling. BrandShop is the fourth deal of Beringer’s third fund. It follows the fund’s acquisition of Blue Acorn Inc earlier in 2017.


Beringer Capital Acquires Full Service Digital Commerce Provider BrandShop

NEW YORK, Nov. 7, 2017 /PRNewswire/ — Beringer Capital (, a private equity firm investing in technology products and services for brands, announced today the acquisition of full service digital commerce provider, BrandShop ( BrandShop’s management team retains a significant equity interest in the company.

This partnership will provide BrandShop with the capital needed to continue scaling its direct to consumer digital commerce services for Fortune 1000 clients with respect to enabling them to expand sales channels, access and analyze critical transaction-driven consumer data, and drive greater consumer brand loyalty.

“The world’s biggest brands are standing at the cusp of a massive market shift and BrandShop has played an integral role in building these new direct-to-consumer experiences,” said Reuben S. Hendell, co-founder and CEO of BrandShop. “Beringer’s commitment and support will allow us to continue creating new opportunities for brands that are informative, delightful and effective.”

“The vast majority of ecommerce solutions in the market today are designed to serve retailers, but we see a significant need to assist and serve consumer brands by helping them unlock the power of the data and corresponding analytics that come from enabling direct commerce,” said Brian F. Martin, Vice Chairman of Beringer Capital. “We are excited to partner with BrandShop and to provide them with the resources they need to expand upon their success and explore broader, deeper capabilities.”

Earlier this year Beringer acquired Blue Acorn, an award winning digital commerce service provider.

The acquisition of BrandShop is the fourth of Beringer Capital’s third fund.

About Beringer Capital
Beringer Capital is a leading private equity firm that invests in technology-led companies that serve leading brands. Beringer Capital partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions.

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About BrandShop
BrandShop is the leading provider of brand digital commerce solutions for Fortune 1000 companies. BrandShop fuses technology, design and analytics to streamline the way products are discovered and purchased delivering unprecedented insight to the brands. Co-founded by Reuben S. Hendell, BrandShop works with more than 50 clients including Casio, Cuisinart, Ping, Jaguar, Georgia-Pacific, Land Rover, Hershey’s, Mrs. Meyer’s Clean Day and Waterpik.

For more information please visit:

Photo courtesy of BrandShop